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Data science is a rapidly progressing field of study whose relevance is only slowly being realized in different industries. In 2012, Harvard Business Review described data science as the “Sexiest Job of the 21st Century”. And as they had thought, it resulted in a massive growth in the space, resulting in several subdisciplines which complement […]

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There are a lot of different ways to run businesses. They can be public or private. Similarly, you can employ strangers or the people nearest and dearest. All of these different ways of running business have their upsides and their downsides. Today, let’s look at one very specific kind of business. The family run business. […]

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A Brief History Of The Internet – Origins and Timeline

Link building is a volatile business that’s ever-changing thanks to Google’s interpretation of the difference between a good link and a bad link. April 2012 saw the introduction of Google’s Penguin update. The idea was to release an update that held corner-cutting webmasters to account, and it caused masses of websites to plummet into the […]

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Social media and “Big Data” is becoming one of the most important marketing tools for the hospitality industry for 2118 and beyond. Analytics technology and big data have made an incredible amount of information available at the press of a button. The total amount of information available is just exploding, today there is an estimated […]

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Technology today is nothing like it used to be. Truth be told, it has greatly transformed how we think, interact, conduct business and even how we move around. A keen look around you will let you know just how dependent on technology we really are. Studies predict that the whole world will be automated by […]

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6 Marketing Trends To Watch in 2018

There were around 3.2 billion people (or 51 percent of all people) online in 2015 according to Internet World Stats, so it is easy to see how every day, millions of computers are hacked successfully for information that is both personal and confidential.  There are certain steps you can take to protect yourself online, especially […]

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As more and more people are using mobile handsets and devices to access the internet, it has led to a surge in the interest of mobile marketing over more conventional desktop/computer-directed internet marketing. When trying to decide which is right for your business, or whether you should be making use of both forms of marketing, […]

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It’s a rare business owner or marketer who’ll stop and say, “You know what? I think we’ve got enough customers.” The vast majority — for example, you — are always on the hunt for new ways to grow their base of loyal patrons. You’d be forgiven if your thoughts first turn to flashy ads, eye-catching […]

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