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Mobile phones and tablets are now the devices of choice for most people outside of work. Mobile devices now account for two times the user internet consumption than computers. The usage of mobile phones is projected to grow sevenfold in the coming decade. It is now more necessary than ever for companies to offer apps […]

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Over the years, the interests and preferences of consumers have evolved and so have their behavior towards traditional advertising. Now brands understand this and are modifying their marketing strategies accordingly. And this is where influencer marketing strategy comes in. Influencer marketing has gained immense popularity over the past few years. From 2017 to 2018, the […]

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With so many pages of content floating around on the web it can be hard to find the best source of information to fill the queries you often make. But thanks to search engines, social media and RSS feeds we can gain much swifter access to those juicy nuggets of wisdom. But if these pages […]

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Social Media Marketing for Bricks & Mortar Retailers

Facebook video ads work differently than Facebook image ads. With image ads, you might be able to get away with suboptimal Facebook campaign objectives. With video ads, choosing the right objective is the difference between amazing results and abysmal ad performance. To prove this, we ran an experiment to first determine which objectives worked best […]

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In these times when we are connected to various chats and social media 24/7, it is quite difficult to go offline. Of course, no adult is really sitting around and checking their cell phone every minute of the day. But I’m sure that all of us preserve the complete readiness to go online once a […]

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You might look at other businesses in your industry and wonder how they manage to have such strong brand recognition. How do they sell so much more than you do? Do they have big marketing budgets (whereas yours is tiny)? The fact is: building and maintaining strong brand visibility is a continual effort. While it […]

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email symbol on row of colourful envelopes

Though full of potential, email marketing is surely no walk in the park. Every organization is different. Competition is tough. Attention span is going down. No hard rules are in place. That said, success still requires following some best practices. For instance, it’s crucial that the email addresses accumulated in lists and databases are valid […]

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Whether your company has a COPE, BYOD or a hybrid mobile device policy, management of mobile devices will always be a critical, complex, and budget-intensive task. The cost of hardware purchase, maintenance, repair, and security is added on top of the mobile device management solution to manage an army of mobile devices and address inherent […]

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Like, Comment, Share: How Social Media Boosts Crowdfunding Success
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