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Twitter is an interesting platform. It takes a lot of heat from marketers and there are a couple reasons for that: • Low engagement: According to Social Bakers, the average engagement rate of the top 25 most engaged profiles on Twitter is 0.07 percent. • Twitter’s audience isn’t impressive: In Q2 of 2017, the number […]

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Always On…Facebook

With so many companies moving into international waters, it’s easy to see why webinar tools and platforms have become so popular. The rising interest in web-hosted seminars and meetings was often neglected in the past with more emphasis on face-to-face meetings. While these are preferable, they are quite impossible if five people are in five […]

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“Social may be sexy, but search still pays the bills.” — Tom Pick, B2B digital marketing consultant SEO audits can be tedious, mind-numbing excursions into the inner-workings of one’s website. This procedure, however, is crucial because it holds immense potential to boost a site’s rankings and revenue. Through conducting such an audit, site owners can develop […]

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10 Marketing Lessons From Apple

Facebook will soon be testing news subscription models in Instant Articles with a small group of U.S. and European publishers as part of the social media giant’s Journalism Project. The test, at least initially, will only be compatible with Android devices. Early partners include Bild, The Boston Globe, The Economist, Hearst (The Houston Chronicle and The San Francisco Chronicle), […]

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High tech ride-sharing firm Lyft has raised $1 billion in its latest financing round courtesy of CapitalG, Alphabet’s growth investment fund. Thanks to the latest round of funding, Lyft’s valuation comes in at $11 billion. Further cementing the partnership is CapitalG Partner David Lawee’s new position on the Lyft board. “2017 has been an important year for the Lyft community,” […]

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Video has become one of the most important parts of any digital marketing strategy. Research shows that one-minute of video is as powerful as one million words of text and 85 percent of consumers are more likely to buy a product or service after watching a marketing video. Also, video content is 12 times more […]

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WordPress has been the most popular open source CMS system with a ton of features. A number of business owners and professionals from various walks of life use WordPress to mark their presence online. One of the best things about WordPress is the ability to customize and enhance it using plugins. The utilization of these […]

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SEO Targeting

As a start-up owner, you have a lot on your mind. Bootstrapping is never easy. At the digital marketing agency I run, I talk to overworked start-up owners every day. And they all know about SEO and its importance. But very few of them have the time or the resources to allocate to optimizing their […]

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