With so many businesses being launched everyday, how can you ensure that yours stands out? If your business has a good, first page ranking in search engine results, what can you do to stay on top?   Studies show that on desktops, the top-ranking page in Google search results has a conversion rate of almost […]

Everyone will agree to the fact that getting anything to rank, whether it be an ecommerce store or a personal blog, is certainly a hectic task. However, we can utilize one of the fundamental elements in digital marketing: content.  Content is king, it works wonders in helping you rank, drives visitors for conversion and gets […]

The most valuable asset of any organization is its human resource. Companies invest in their employees’ welfare and recreation; it’s time to invest in their efficiency as well. Long working hours are not equal to high productivity. In order to ensure better results in lesser time, the management and the employees ought to work together […]

2017 was the year of black and white. Sleek clean lines. Minimalism.  2018 will be the complete opposite!  In the past couple of months, you could already see the difference in design choices across the web. Users and companies alike were tired of the monochromatic palettes in 2017 and started going for visuals that were […]

Why you should use influential marketing in your social strategy  For ages, people have been using influential marketing. It would not be wrong to say that it is the oldest and most effective form of marketing that you can use. With the passage of time, influential marketing changed its form and style; however, the main […]

Amazon is growing and branching out.  Starting out as an ecommerce portal, it has spread out to online entertainment. And now it’s taking on PayPal with Amazon Payments, also known as Amazon Pay. By storing payment information in their Amazon account, customers can pay for products or services without using their credit or debit cards. […]