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5 Reasons Why You Need to Use Rel=Author on Your Content

By Jill Whalen in Featured

Have you heard of Google’s Authorship program yet? Whether you’ve heard of it or not, you’ve likely seen its fruits in the search results. You know those listings that have a photo of the author next to them? Most likely they get that extra cool stuff because they’re using Rel=Author correctly and Google has accepted them to participate. Unfortunately, it’s been a bit hit-or-miss as to whether your content gets accepted or not. I saw mine accepted for a day or two many months ago, and then *poof!* it was gone. I reviewed their new guidelines recently, however, made a few changes, and sure enough, within a week or so, my content started showing up… yay!

While you may or may not get your content into the program, the only way to know is to try, and persistence is definitely a key.

If you’re thinking it’s just not worth the trouble, here are 5 reasons why it’s super important:

11 Proven Ways to Turn Your Website Visitors Into Buyers

By Charles Kiyimba in Featured

Learning to turn your website visitors into buyers is a skill that every internet marketer should acquire. Do you have a website or a blog you are promoting? Are you satisfied with the behavior of the people who visit your website? Do they come and disappear without accomplishing the desired actions you expect them to perform such as filling in a form, buying a product or signing up for the program you promote? How much time do they spend when they visit your site?

If your responses to the above questions are in line with your expectations, then you are probably one of the lucky few website owners or marketers with the skill and ability to turn your website visitors into buyers. But if you still find hardships in this, like many other marketers, it’s high time you tested the following tips for improvement.

How do you then turn your website visitors into buyers? Before going into the details, bear in mind that your success in making a sale online will largely depend on your ability to create a reason for your visitors to hang around your website, to keep visiting your site frequently and to perform the actions you expect them to do. There are many ways of doing this, but let me share with you 11 proven ways. When you apply them properly, I believe you will be able to turn your website visitors into buyers slowly but consistently.

1. Having the right product for your targeted visitors. Review your product. Does the product you provide, meet the individual needs of your targeted traffic? If it doesn’t, consider coming up with an alternative way of meeting your customers’ needs and satisfaction.

17 Ways to Make Sure Your Website is Working for You

By Hannah Du Plessis in Featured

Is your website bringing in at least five new inquiries per day? If not, you need to look at its functionality.

Your website acts as a “storefront.” You should put as much thought and care into your website as you would to the display in your store’s window. Your website needs to attract customers and keep them coming back for more. The following should give you a place to start and a guideline of what a good website should have and what it should do:

1. Where Do Your Eyes Go First?

You only have a few seconds to catch a visitor’s attention. That means you need to make sure that you capture their interest immediately. You need a headline that stops them thinking whatever they’re thinking, and think instead: “hey, this looks interesting! I need to read this.”

2. Do You Know Right Away What This Website is About?

Don’t have any distractions from the message you are trying to get across. If you start talking about how great your company is instead of what the visitor is interested in, you lose them.

Too Much Traffic? Too Many Leads? Try Search Engine Optimization

By Scott Buresh in Featured

Yes, you read the title right. My company recently performed extensive search engine optimization on a client website, and the results were staggering. Within a month, organic search traffic had dropped by over 60%. Inbound leads from organic search had dropped by over 50%. And the client was absolutely thrilled with the results.

So when is less organic search traffic better? And when are fewer leads from organic traffic better?

Less traffic from organic search traffic can be better when the site attracts the wrong kind of traffic, and fewer leads can be better when the site attracts the wrong kind of leads.

To give you some background, this particular client offered a highly-specialized service to B2B companies. The reputation of the company and the quality of the service commanded a high dollar figure per engagement. They were THE major player in an industry that they had practically invented. However, their prior search engine optimization company did not factor in any of these very important considerations while optimizing the website.

The firm in question was clearly from the “traffic-at-any-cost” school of search engine optimization, and they never engaged the client with the type of questions that you would expect from a real business partner, including the most basic questions, such as “Who is your target market?” They were not a marketing partner – they were a traffic delivery mechanism. They were not actively involved in the client’s success, because to them, increased organic search traffic was the sole measure of success.

12 Clever Ways to Boost Your Traffic

By Terri Seymour in Featured

Traffic is essential to anyone who owns a website and/or blog. Without traffic we have no customers or sales. Unfortunately traffic does not just come to us, we have to work at it and we have to be consistent and persistent.

Sales conversion rates normally average less than 5%. What this means is that only 5% of the people who visit your site will become a paid customer. So, to grow your sales, you need to boost your traffic and/or your conversion rates. Below are twelve things you can do right now to start increasing your traffic to get those sales.

1. Launch an Article Marketing Campaign – Writing articles is not as hard as you might think and it can do wonders for your traffic! Write about something you know and just pretend you are telling a friend all about it. There is no need to use big, fancy words because people just want basic, straightforward information. Submit your articles to some of the more prominent article directories such as Ezine Articles.

2. Guest Posting and/or Commenting on Blogs – Do a search to find quality blogs in your niche and ask if they accept guest posts. Write helpful comments on existing posts and leave your link. Get involved and start building your reputation! A good place to find blogs that need guest posts is BloggerLinkUp

How To Get Your Website Working For You

By Joyce Campbell in Featured

So you have your brand spanking new diploma in your hand, and you are ready to hang your shingle out and open for business. But wait – you know you need a website. So at that point you might invest several hundred pounds (at least), in getting someone to create the perfect website. The colours are stunning, the graphics are amazing. Perhaps it has a nifty little flash thing going on in the header with a montage of meaningful photography. It goes back and forward between you and your designer for weeks, tweaking it till you get it just right.

Then… oops – you need some copy. So you bang something out, get your designer to drop it in for you, and press the go live button. Then you wait. Perhaps for a very long time. I’m not saying your design and branding isn’t important. If you are selling a creative service such as web design, graphic design or photography, then probably it’s very important. Nevertheless, there are a few key things you need to check in your copy, or your website will never work as hard as it should for you.

WIIFM?

When people buy stuff, especially intangible ‘stuff’ like coaching, the question that is always in their minds is ‘What’s in it for me?’ Yet again and again websites and promotional material talk about you. It’s never about you. Just because you think you are great for coming first in the class, your client doesn’t care. They probably don’t care about all those professional organisations you are a member of either. They want to know if you understand their problem and can solve it for them. They want to know the benefits of working with you.

Use Carrots and Sticks

People have different preferences around motivation. If your personal preference is to move towards nice things, then that will be reflected in your writing. However, for a lot of people, they need to feel pain before they will take the first step. So ensure that you understand the pain that your client is facing and talk about how you can solve that – and what will happen if they carry on as they are.

Cut the Jargon

Between any group of people, jargon and abbreviations can be a useful short-hand for communicating what you mean. Your client doesn’t know it, doesn’t need to know it, and certainly doesn’t want to feel confused and patronised by it. Write normally, as if you were having a conversation.

Cut the Fluff

It’s a rare person who lies awake at night worrying that they are not in touch with their authentic selves. I’m not saying that they aren’t disconnected, and that the disconnect isn’t causing them unease – but that is not how they will describe it to themselves. Spend some time talking with your ideal client and discover how they talk about their problems. Use the same language in your website and marketing materials.

Write for the Screen, Not for Paper

People appear to read differently on screen, and you need to provide landmarks for them to hang onto. Use a clear font, at least 12 point, in a sans serif font (ie, a font without twiddly bits on the letters). Have lots of white space, use spaces rather than indents to mark paragraphs, and pick up key points with bold, bullet points, and numbering. Keep paragraphs short – if they are running over 6 lines, go back and shorten them.

Tell Them What You Want Them to Do

The very least you want every visitor to your website to do is to sign up for your free giveaway. So have a sign up box on every page of your website, along with an entry or exit pop up. Have your contact details easily accessible on the site. A contact form will help minimise spam. Don’t do a ‘click here’ link to your email address – fewer and fewer people are using Outlook these days, and it is very frustrating to be using a web based email client and discover that you have no way of discovering the email address unless you install Outlook. Tell them that if they have the problems you outline on your site, then you should talk, and tell them how to contact you.

Don’t Delay List Building

If you aren’t sure exactly what you want your website to say, simply set up a squeeze page initially, and then start list building with your free offer.

Over to you!

Go and have a look at your own website, and run through the checklist below:

1. Is your copy aligned with what you actually do?

2. Check how often you use the words ‘me’ and ‘I’ rather than you – there should be many more of the latter.

3. Cut out the corporate speak – it fools no one. You are (presumably) not a member of the British Royal Family, so there is no need to use ‘we’ when you mean ‘I’.

4. Strip out all the jargon.

5. Re-write in the words your client uses to describe their problems.

6. Have a clear call to action.

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Joyce Campbell is the creator of The Get More Clients System and http://www.TheGetMoreClientsSystem.com. She works with service-based solopreneurs to help them get more clients, make more profit and reach more people. Visit the website to get her free e-course, Six Steps to Ramp Up Your Online Presence. She is also an NLP trainer and author of How to Get Off Your Backside and Live Your Life.

Converting Your Website Visitors One Small Step at a Time

By Jill Whalen in Featured

The ultimate goal of most websites is to collect leads and/or make sales. Which makes them important conversion points to measure with your web analytics program.

Leads and sales are also the reason why I’m a huge proponent of optimizing services and products pages. If a Google searcher lands directly on a page that is selling what they want, there’s a strong likelihood that this will convert into a lead or a sale.

Leads and sales often come with a high price tag and are what I call “large conversions.” Any conversion that potentially costs money is going to be harder to get than one that is free.

And let’s face it, not everyone is in the market to buy right now. Some are just looking for information about your particular industry. Others may be trying to learn how to do for themselves what you are doing. And still others may be doing research for sometime in the future when they may be in the market.

Serve Them Value-Added Content

Adding value to your website through free articles, blog posts, videos, and any other type of content that may be helpful to those at the not-ready-to-buy-yet stage, is a great way to gain extra traffic. The problem (if you want to call it that) with all this “value-added” content is that it brings those very people who will rarely convert into a lead or a sale. They’re mainly there to partake of your free information. They want answers to their questions, and once they get them, they leave your website with nothing to show for it other than a “100% bounce rate” mention in your analytics report.

Maybe You Don’t Fully Grasp The Value Of Web Page Traffic

By Diana Samalot in Featured

Now that you have your website is up and running and the debate about web page design, shopping carts as well as charge card processors,every website owner eventually comes to the astonishing realization, they need one more thing to survive – web site traffic! Without site traffic it’s just like creating a pricey billboard and, rather than putting it alongside a lively road, you conceal it in your basement where no person is able to see it.

On recognizing they need site visitors, most website owners run out and begin wasting huge amounts of time and money trying to get “hits” for their web pages, but they are not aware that all “visitors” aren’t created equal.

Throughout their pursuit to get visitors to their sites, nearly all online business owners don’t understand there is a huge difference between driving “standard” site visitors to your web page and driving “targeted” website traffic. Simply getting just about any traffic is the same method Television advertisers work with. They display ads on the screen before people who may or may not really want the product. While they will get product sales, they are going to close more deals together with targeted advertising.

Since normal marketing can’t reach certain target areas, they hit anyone and expect that someone within their target audience is in fact viewing at that time. Banner ads, “email safe-lists” and similar website traffic methods fall into this particular “general” group. Even though all sorts of advertising are generally profitable, and you can acquire a good deal of sales together with banner ad campaigns as well as safe-lists, you will obtain many more product sales once the traffic is extremely targeted.

Targeted website visitors is actually made up of those who are genuinely serious about just what you have got to say or sell online. These people either share exactly the same interests or have an immediate need or maybe a dilemma these people are trying to solve. Focused visitors are the best because the people hitting your website possess a much higher chance of realistically purchasing.

Targeted visitors derives from individuals following suggested links upon various other sites, typing in pertinent keywords and phrases into the various search engines, and even looking at content articles you have created on a particular subject, then clicking on over to your website to learn more. If you don’t know already how to locate the most effective sources of targeted prospects for your website, you will need to experiment with a lot of different sources to get the types which bring site visitors which give you the most “bang for your dollar.”

The fastest method to determine which concepts supply the best targeted traffic is to apply an “ad tracker”. An “ad tracker” is a simple program, located on your web server, which monitors the number of site visitors your website gets from a specific resource in addition to what number of them ordered. Even though it appears easy, most Internet businesses will not perform this! The majority of Internet businesses can not let you know their particular website visitor to buyer conversion percent and, for that reason, do not know exactly how much they can invest in traffic generation and continue being prosperous.

Whether you pay for the website traffic using money, or you pay for it with all the sweat of your own brow (article syndication), you need to recognize your very best and most lucrative sources of targeted visitors that convert directly into customers, website subscribers, or prospects. The inability to spot and also track wherever your buyers originate from after which, determine how much these people really cost you, in the long run translates into catastrophe for your online business.

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Diana Samalot is a successful internet marketer who knows how to leverage the Internet with a proven system, world class support and the best Internet marketing training. Discover how you too can utilize the Internet to reach your goals by becoming a member of our community. Act now and go to >>> http://thebestmillionarecreator.com?t=SYA

Generate Local Organic Traffic With These Easy Methods

By Michelle Jayes in Featured

Using local SEO and targeting local organic traffic is a large section of any internet marketers campaign and this is mainly because there are so many small businesses operating today. It has been estimated that there are close to thirty million in the United States alone and of these the majority of their first time customers have come through looking for a solution to their problems on search engines like Google.

Because of this, local visibility has become more important than ever before. It is not important whether you are a work from home business or a large corporation, by employing a local search engine optimization strategy it is possible to directly increase the amount of first time buyers. You do not need to create a complicated local SEO strategy in order to encourage local business, there are a few easy steps that you can implement to generate more sales.

A simple thing to do, especially if you are an online home based business, it to claim your own business profiles that are already in existence. It would in all likelihood amaze you just how many search engines and major websites have your business profile already online. Included amongst the most common examples are Google Places, Yahoo Local and Bing Local. If you go through all the verification steps, you will then be able to claim your business profile and modify it so that it is easier for people to find, and also to be sure that the information is actually correct and useful.

It is essential that you take control of the information that is already in existence about your business online.

The majority of local listings come through aggregation sites that search through the internet collecting the information that can then be displayed in a single place.

If for some reason these aggregation sites find information that is not right about your business it is possible that they will be unaware that they are displaying something that is incorrect. A common error is that phone numbers or addresses are not displayed correctly. This results in the possibility of a prospective customer who could be trying to get in touch with you will be unable to do so because of incorrect data. In most cases they will not really try too hard to contact you, they will simply move on to the next local business in the same line of work as you.

Another great idea would be for you to set up a central data location of your own. It is incredible just how many information aggregation websites are online that have information about your business and the best way to take advantage of this exposure and generate more local organic traffic is to have a place where your prospective customers can go directly which could be either your own website or a social network such as Twitter or a Facebook Fan Page. This will ensure that any customer, no matter where they learn about your business, will be sent to the same place. You must allow these sites to send you traffic, but at the same time you need to still be able to take control of this traffic as quickly as you can.

So you can see from this that there are numerous methods that you can use to benefit from local organic traffic for your business. The key is to understand why local SEO strategies are necessary to your online income business and the way you can get the best leverage from the aggregation websites. The three main steps you can take is to be sure to claim all of your business profiles that are already in existence, to take control over that information that is being displayed with regards to your business, specifically the phone numbers and the address, and finally you must make sure that you have a central location to which all of this organic traffic is sent such as your own website or a social network profile.

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For more help with your legitimate online businesses Michelle Jayes invites you to visit her online income opportunities website http://www.online-income-business.com and get some great internet marketing e-books for FREE at http://www.online-income-business.com/FreeEBooks.html

Learn SEO – Search Engine Optimization Tips To Drive Traffic

By Preston Mane in Featured

If you are a new to internet marketing, search engine optimization (SEO) is sometimes hard to understand in the beginning. SEO is the ability to make an article or a web page optimized for the search engines. Once the article or webpage has been SEO optimized the search systems such as Google, Yahoo and Bing now have the ability to rank and index the page or article appropriately.

Basic SEO Techniques Internet Marketing

The ability to create an article or webpage to automatically jump to number 1 seems impossible but if a page is optimized correctly it has the ability to get top ranking for low competitive keywords. To produce a basic search engine optimization page needs to have the following.

1. Keyword density between 2-5%

2. Meta keywords tags

3. Meta description tags

4. Keyword in the title

5. Use H1, H2 and H3 tags throughout the page

Using these five factors forms the basics of SEO and creates a page that is ready for the search systems like Google. Many individuals that start a blog or website do not use any SEO techniques or SEO tools to optimize each page. Studies have shown that those webmasters who took the time to use many of the optimization tips, have shown that by doing on page optimization their articles and pages receive more traffic and visitors than those webmasters who have not done any SEO at all.

Top SEO Techniques That Will Help Drive Traffic

Many of the search engine optimization techniques are used widely by many successful internet marketers. Many keep these SEO strategies to themselves and are not very forthcoming when it comes to explaining how to get traffic or to become number one in the search such as Google. The top 3 strategies of search engine optimization is as follows.

1. Build quality one way links

2. Use other traffic sources other than Google, Yahoo and Bing

3. Onpage SEO optimization

The strategies have been around for a longtime but many internet marketers take these strategies and do not fully understand what to do with them.

Search Engine Optimization Tools

There are many different tools on the market today that can be used for search engine optimization. There are those tools that will analyze your position on Google, Yahoo or Bing, analyze your article or page and give a link count.

There are other tools that will build links by distributing articles to article directories, post comments on blogs or post comments on forums and this is completed done by automated software with a push of a button.

Organic SEO Tips

Organic search engine optimization is the process of getting your article or website on page 1 in the free section of search engines. This is accomplished by doing the proper keyword research, building links, onpage SEO and driving traffic from other sources.

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I am an Internet Marketing Consulting who helps small to medium sized business market themselves online. My company is named On3 Consulting. Check out our website for more information on SEO in Vernon. You will also learn a thing or two about QR Codes Vernon. http://www.on3consultinggroup.com/

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