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By 2020, over 50% of all Internet searches may be based on images and voice. What does this mean for you as a website owner? That images will soon become your key source of  traffic – as long as you know how to use them. Image SEO is an important and exciting branch of the […]

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Highest Paid Blockchain Jobs
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Today, everyone wants to start an online business. There are many success stories out there when it comes to eCommerce businesses, be it on Amazon or somewhere else online, with several true case studies of 6-figure businesses being established within short spans of time. However, for every success story, there are hundreds of online businesses […]

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Content marketing is that magic spell that allows you to cater to your consumers in the digital age. The vast majority of consumers are more receptive to the new methods of marketing. Thus, the best way to earn their trust is to offer useful content. This strategic content marketing approach emphasises publishing relevant content associated […]

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For a business, conversions are the ultimate goal for a lot of your marketing efforts. Not “drawing in more traffic” to your site, but actually getting the people who visit your site to do something that will benefit your business. The obvious thing here would be buying your product or service, but there are other […]

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Fraud Management: Best Practices
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When virtual reality is mentioned, epic fight scenes from the Matrix, obsessed video gamers, and 90s sci-fi movies usually come to mind. But in this era, virtual reality has surpassed the world of entertainment and turned into so much more. What started off as a concept in books and labs is now in application, contributing […]

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Acc. to Statista, in 2018, the global outsourcing market amounted to 85.6 billion U.S. dollars. Cost savings, access to global talent, faster time to market, prioritizing core activities, etc. being the most popular reasons for it. But, when software outsourcing fails, most of the time, the aforementioned reasons have nothing to do with its failure. […]

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As someone who’s been in the industry for quite a while, I can say that learning the craft of video marketing is not an easy task. But not easy doesn’t equal to impossible. As long as you’ve got the right mentor, the right tools, and the will to dedicate hours upon hours of your life […]

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How to Handle Negative Feedback (Without Taking It Personally)
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The automotive industry is under mounting pressure. Auto marketers are under siege as competition in the industry intensifies. Against this unrelenting pressure, marketers are now looking for ingenious ways to navigate the market in a bid to remain competitive. A priority for every automotive marketer out there is to drive sales and increase profits. Not […]

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The Future Of Work: Fueling Office Culture
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What is Affiliate Marketing? Affiliate marketing is a referral course of action. Put simply; an online retailer pays you a commission when consumers buy their products from your referral link. This isn’t like other advertisement types which pay based on clicks or views. However, the system only operates on a CPL (cost per lead) or […]

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Mobile apps have changed our lives. There are some incredible apps out there that perform critical functions and even ones that just help us connect to one another on a daily basis. There have also been some massive flops that range from useless-but-amusing, to downright offensive and dangerous. We’ll look at some of the top […]

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In the current age, exchanging and providing information has become an essential activity indeed. Being able to capture a prospective reader’s attention often ensures the success (or the failure) of a site, a news agency or the like. With people’s attention spans at an all-time low, successfully drawing one’s attention and gaining traffic becomes increasingly more and more important. […]

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