Marketing myopia is an easy organizational illness to contract. It begins with symptoms such as lack of vision and narrow profit margins. As the sickness spreads, companies forget the customer, focus solely on selling, and forget about tomorrow in favor of surviving today. The cure is widely available – yet few organizations want the treatment. […]

“Seeing is believing.” A famous phrase that could hardly be more relevant than when talking about product videos. Showcasing your products’ features through a video elevates consumer trust in it and in your brand –  Especially beneficial for closing sales in e-commerce platforms. It doesn’t need a complex explanation either: video is the closest a […]

If you’ve spent more than five minutes studying digital marketing, there’s a good chance you’ve run across a whole host of acronyms. SEO? SEM? SMM? SERP? While it can sometimes feel like learning a new language, these terms play a unique role in the online advertising process. But which ones do you really need to […]

Millennials are known as harbingers of change, especially in relation to workplaces. They’ve brought with them endless new trends and practices that have basically revolutionized the way we work. The following trends will show how millennials view their careers and how they are adapting to their specific needs.  Remote Work  The emergence of the internet […]

The most intimidating thing about the evolution of technology is that data breaches have increased dramatically. If you are unprepared for it, the stakeholders are likely to lose faith in your business. Hence, it is crucial to keep your business completely secure from cyber threats at all costs. Remember, cyber-attacks are no longer just a […]

If you’re working in B2B, you might think that LinkedIn is the platform for your marketing efforts – and you can leave Instagram to ‘the creatives’ or people interested in lifestyle photos and pictures of cats. This isn’t accurate and could mean you’re missing out on B2B sales opportunities.  In fact, Databox recently polled 35 […]

Mobile phone usage has reached its peak and all thanks to different apps that have simplified our daily lives. This has made mobile app development competitive and companies are striving to cut through the stiff competition. Two years ago there were 6.6 million combined mobile apps across all the mobile app stores. There are also […]

Blogs are a collection of articles on a website, and they’ve found their place on the websites of businesses as well as personal bloggers. While personal blogging seems to be all the rage these days, businesses are also starting to realize the massive potential of writing blogs to improve their sales and position themselves as […]