A February survey (here) of Chief Marketing Officers (CMOs) with experience across both Fortune 500 and emerging brands shows the strong trend toward digital advertising will continue, with 80% of CMOs expecting to increase digital spending in 2020. A few weeks later Covid-19 hit and digital became even more of an influence. Social distancing and […]

One of the most popular motivation theories of the past was Taylor’s motivation theory also known as Scientific Management. The author of this theory, Frederick Taylor, believed that all people were naturally lazy and did not enjoy working. He was also sure that whenever employees had an opportunity to take it easy and avoid working […]

Imagine how much a poor data security structure plagues an accounting firm. The wide access to sensitive financial information requires deep security architecture to maintain the client’s privacy and reduce data liability.  Simply put, every accounting firm needs to mitigate risks associated with their data security. In this article, we are going to discuss just […]

A survey done by Clutch, a couple of years ago revealed that more than half (58%) of small businesses without a website planned to build one. (Source)  This number has probably increased considering how important online marketing and a web presence has become. But are we really going about building our website’s the correct way? […]

Many organizations are pivoting to virtual events as a result of current events around the world. But the intrinsic value of virtual events outweighs making it a contingency plan. If properly executed, these events have far-reaching benefits to organizers, attendees, sponsors, and exhibitors.  In order to create a robust virtual event experience that is beneficial […]

EBooks are probably one of the most underutilized opportunities in the age of mobile devices. Business managers wrongly assume that they are only the domain of academics and fiction writing authors. That is not true. EBooks can be used for anything from spreading information and ideas to marketing your products and services to clients. You […]

An OTT app or over-the-top app is an application that delivers a product like streaming media through the internet, bypassing traditional distribution channels. OTT apps also allow local channels and webcasts to reach a broader audience, such as when fans want to binge content or watch on their phone instead of their PC. This is […]

Social media is the new way of communicating, connecting, and interacting with your prospective customers. There are over 14 billion active profiles across the top social media networks. Yeah, that’s a huge potential audience for your business.  But it’s challenging to manage multiple social media accounts and reel in the unique benefits of each platform. […]