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While making any decision, all business owners should ask themselves a few questions. The first one being ‘Why do I need this?’. When it comes to automation of your social media marketing processes, the numbers speak for themselves. Research by Aberdeen Group shows that companies which use tools to automate social media marketing get 53% […]

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B2B marketers do not tolerate the effects of dirty data.  At the same time, most marketers would prefer not to be involved with managing the data they use.  Keeping marketing data clean is mostly a ‘not in my back yard’ issue.  Marketers will talk about how important it is and how it’s a must, but […]

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It seems like nobody can stop talking about Generation Z. Already, this group of teenagers to young twenty-somethings are projected to account for 40% of all consumers by the end of this year! This young group of shoppers is going to be extremely influential in the upcoming years, which is why it is so important […]

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How Staff Leasing Works for Your Business

With the explosion of digital channels, marketers are expected to convey an image of omnipresence. On one hand, this is great for smaller businesses as they have the chance to reach more prospective customers across different touchpoints online. On the other hand, monitoring and running marketing activities on well over a dozen channels (social, email, […]

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How often do you check for customer reviews before you purchase a product? Customer reviews are becoming increasingly important as they help us realize if a particular product is a right choice for us or not. With online reviews, customers can easily and more frequently make well-informed purchasing decisions. So, not only do customer reviews […]

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Content marketing strategies and SEO are closely interrelated. From boosting search rankings in the SERPs and aiding in navigation to conversions and sales for your business, your brand is nowhere without an authentic content marketing strategy.  Since there are tons of content marketing strategies, you have to decide which one might best help promote your […]

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20 Fascinating Google Facts & Stats

If you think your remote team is lacking culture and commitment, it’s time to see how you can fix it before things fall apart even further. Culture is inherently the heart and soul of every organization, be it an office or remote environment. Hereinbelow, we’ll look at what culture essentially is, how you can build […]

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Email marketing has long been an effective way for brands to connect to customers and boost sales, but that doesn’t mean that you’ve yet landed on a strategy that fully maximizes your email marketing potential. Without paying attention to certain data points, you can’t know whether or not your emails are helping you hit your […]

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