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08 2008 Tuesday
5

Own The Internet

By Darren Olander in Business
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businessThe Internet is like a pie, and anyone who has put any content on the Internet owns a piece of it. Some companies own the majority of the Internet because their services are in such high demand. Most people own such a small fraction of the pie that their share is not even worth a penny. Where do you stand?

Whether you own a big chunk, or just a sliver, the truth does not change. The more high quality content you put out into the Internet equates to more ownership of the Internet. If you want more exposure and more people to know what you or your company is all about then you need to create a ton of fresh quality content. If you are pumping out content like a factory pumps out products you will start collecting visitors, and ultimately the more income you will make.

What are some ways you can create content and visitors to that content? Let’s dive right in.

1) Start your own website. Again, the more web pages you have on the Internet translates into owning more of the Internet. So the more web pages the better. Instead of trying to get your search engine optimization perfect with keywords and tags, try creating multiple pages with different variations. The websites that dominate the Internet have a mind boggling amount of pages. For example Social Networks like MySpace the users create the pages, all Myspace does is provides the service. If you can find a way for users to add content to your site for you then more power to you, otherwise always try to keep adding more content packed pages onto the Internet.

2)Start a blog. This is one of the easiest ways to start adding content to the Internet. One free blogging service is Blogger. Write on a regular basis to keep your content and site fresh. If your blog does not already do this automatically for you, make sure to use a service like Ping-o-matic to ping the search engines so that they know you have updated your site.

3)Dive into Social Media. Social Media sites are huge and can help you create and distribute content easily. Start using social bookmarking sites like Digg, StumbleUpon, and many others to bookmark and share your content with others. Use Twitter and Social Networking sites like Facebook and MySpace to create pages and connect with other marketers. Use Squidoo, HubPages, and others that help you create pages that get indexed into the search engines really well already.

4)Write Articles, E-books, etc. Like I’ve said many times, no matter who you are you are capable of writing content that other people will find valuable. Manually submit articles to article directories or get a service to do it for you. If you write an e-book or free report you can have people download it and that will attract more people to you.

An important note I’d like to make is this. Just creating a bunch of useless content will do you no good. It doesn’t matter how much content you have if people don’t care for it, want it, or need it. However, if you focus on helping spread knowledge and quality content onto the Internet then you will be a contributor, and contributors are rewarded.

Still, a simple fact is that if you are not creating any content then your ownership is not growing. One major critical factor that everyone who is successful has is the ability to adjust. If you don’t know how to do something then there is no better time to learn than now. Adjust to the market and to what people need. If you do you will find that success is actually attracted to you.


Darren Olander is dedicated to teaching others how to create a success online through internet network marketing strategies. He is a site owner, article writer, coach & marketing consultant enjoying the benefits of working full time from home. Learn more about him at http://www.darrenolander.com

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4
08 2008 Monday
4

Website Analysis: SEO Starts with a Thorough Analysis

By Jeffrey Smith in Featured
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seoSEO starts with a thorough analysis of the website to conclude which aspects of your site need optimization. Why let coding errors or poor site architecture impact rankings for the worse? With search engine algorithms changing daily, there are no guarantees that the immunity you have today (from a favorable pat on the back) will pass value tomorrow.

A typical website analysis SEO sweep would look for things like:

Link Optimization - Links leaving each page (even if pointed at other pages in the site) should all have something link worthy to communicate. A link that says “click here” is a candidate for a makeover to something more consistent with the topical theme of the site, such as click here for more information about “main keyword and qualifier” as the link instead. 50% of your link profile is up the the webmaster, make good use of internal links.

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8
07 2008 Sunday
27

5 Free Must Have SEO Tools

By Titus-Hoskins in Titus Hoskin's Blog
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Let’s face it, we all want higher
rankings for our targeted keywords.
So here are 5 Free SEO Tools you can
use to help you achieve those rankings…

5 Free Must Have SEO Tools

Unless you go the PPC route and pay for your
traffic, SEO or Search Engine Optimization will
play a major role in the success or failure of
your website. Therefore, it’s in your best interest
as a webmaster to learn everything you can about
SEO and use the right SEO tools to achieve an
advantage over your competition.

Needless to say, SEO or getting high rankings
for your keywords is extremely competitive,
especially for popular lucrative keyword phrases
which bring in the big bucks. You must be at the
top of your game if you want to compete.

One important factor in winning the SEO battle
is using the right SEO software or tools. Major
online companies use expensive software, hire
SEO firms and have whole departments devoted
entirely to search engine marketing - so you
know your work is cut out for you.

You’re probably asking yourself how can the little
guy compete against such stiff competition? Well,
it is not as difficult as you might think or believe.
For starters, you can use some simple SEO tools
which will help give you a slight advantage if you
use them properly.

Surprisingly, all of these SEO tools are free and
any webmaster can take advantage of them in their
ongoing SEO endeavors. I believe all webmasters must
learn and master SEO in order to succeed online or
get someone else to do it for them.

Over the years I have built up a passable knowledge
of SEO due mainly from running 9 or 10 sites and working
as a full-time online affiliate marketer. My livelihood
depends on me achieving high rankings for my lucrative
keywords in the search engines, mainly in Google. Also the
daily running of two websites on Internet Marketing Tools
has played a small part as well!

Along the way I have used countless SEO tactics and
tools to try to increase my keyword rankings. Here’s
a short list of my most helpful Free SEO tools that
I use on a daily basis in the running of my websites:

1. SEO Book Keyword Research Tool

http://tools.seobook.com/keyword-tools/seobook/

This tells how many searches are made each day
for my targeted keywords. Invaluable information
to have for Search Engine Marketing and for choosing
your keywords. Most experts suggest you go for the
mid to low range keywords if you’re just starting out
and targeting long tail keywords (three or four words)
yields the best returns.

2. Detecting Online Commercial Intention

http://adlab.msn.com/Online-Commercial-Intention/Default.aspx

This MSN tool tells me the probability (percentage)
someone clicking my chosen keywords is likely to buy.
Another great tool for picking keywords if you’re trying
to earn revenue from your sites. Higher the percentage,
the more likely you will make a sale or earn revenue.

3. SeoQuake for Mozilla Firefox

http://www.seoquake.com

This is an addon for Firefox and gives you
invaluable SEO information on any site you’re
viewing. All the important info is here:
Google PageRank, Number of Links, Traffic Rank,
Whois, Keyword Density, NoFollow links… used
in conjunction with Firefox this tool will prove
invaluable.

4. Google Alerts

http://www.google.com/alerts

This is a great SEO tool if you use it to track
and build your links. Just create Google Alerts
for all your major keyword phrases and Google will
keep you updated on current links being formed/indexed
on your keywords. Also great for tracking articles,
urls, competitors… and staying up-to-date in your
niche.

5. WordPress

http://www.wordpress.com

This free blogging software lets you place very
SEO friendly blogs on your sites. Social media,
blogging, tags, RSS feeds… are becoming increasingly
important for online success so you must get your
sites into this whole mix in order to compete.
WordPress is a valuable SEO tool for improving
your keyword rankings. Blogger and Bloglines
are other blogging alternatives you can use.

I use many more SEO tools but these are the top five.
Try some of these handy tools and see if they can
improve your own keyword rankings like they did mine.
No harm in trying and you may be pleasantly surprised
at the results.

 PR: wait…  I: wait…  L: wait…  LD: wait…  I: wait… wait…  C: wait…  SD: wait…
 PR: wait…  I: wait…  L: wait…  LD: wait…  I: wait… wait…  C: wait…  SD: wait…
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 PR: wait…  I: wait…  L: wait…  LD: wait…  I: wait… wait…  C: wait…  SD: wait…

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3
07 2008 Thursday
24

SEO, Online Marketing, Recession and ROI (Return On Investment)

By Jeffrey Smith in SE Tactics
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seoWith recession and (ROI) return on investment staring each other face to face, being brutally honest about the profit and return on your search engine optimization or online marketing campaign has never been so important.

For those who may not have noticed, various industries typically replete with activity in the market-place are coming to a screeching halt as result of inflation and the value of the dollar plummeting on a global scale. The trend for consumers to spend less on impulse items, auxiliary products or services and more on bare essentials continues to escalate as a result of a weakened economic state.Online sales are just one region taking the hit as the sales cycle and the consumers within this cycle are looking for greater value at the fair price. Needless to say, due diligence has taken on an entirely new definition as the business with the best offer, sale or SEO promotion gain the favor of the masses. To appease such value-conscious times, refining your content to represent the most compelling and tactful value proposition is necessary to supplement slouching sales and traffic (less money equates to less spending).

Despite this economic recession, observing the latest trends in competitive verticals while forecasting demand to convert new prospects into customers has become as much of an art as a science.

Incentives and promotions for cross-market exposure are just one example of businesses with larger budgets attempting to infuse and find the ideal hybrid shopper and capitalize on the vulnerability of other markets. Sign up for Product A (from one market) and receive a free 30 day trial period, or get 15% off your favorite movie, etc. from Industry B. In summary, the emotional triggers that incline consumers to purchase are evolving as well as those who are crafting the offer.

This is because tactics that may have worked 6 months or a year ago online or promotional methods based on years of success and stability from traditional offline channels no longer hold their sway over the masses as value is subjugated to the rules of survival of the fittest.

Is it the fact that A) the market is evolving, B) that money is tighter, C) the fact that online consumers are savvier than ever or D) a combination of all of the above? Typically, those with larger budgets (like publicly traded companies) wield the spoils of a collective advertising and marketing campaign piggybacking promotions on industries with less favorable returns (much like trickle-down economics).

This is not to suggest that smaller more nimble companies do not stand a chance, it is merely that the scalability of an advertising campaign designed to optimize 1000 keywords for example vs. a smaller company who may only have the budget to target 10 leaves a margin of opportunity and exposure that unfortunately provides advantages that the smaller firm may not be able to grasp due to budgetary constraints.

Now is the time to take advantage of narrow-casting instead of generalized broadcasting your message to reach the audience with the most likelihood for conversion.

Business is business and opportunity and expression determine the course of action for websites that need to produce a profit to survive. While being a highly trafficked site may be great for the ego, having a highly trafficked site that sells thousands of products, generates dozens of sales leads a day or has viral appeal to social networks is even more better.

In summary, make sure you identify your audience, growth is nice but stability amidst crisis is even better. Looking for greener grass instead of tending the yard you have can leave your marketing plan depleted and out of focus. It’s better to have 10% of something than 90% of nothing, so make sure before you extend your scope of the market to reach new prospects, you reap the equity of the authority and presence you have developed in your primary niche.

Healthy margins are the bottom line, so if you have them, then this message is not nearly as crucial as it is to those who are feeling the impact of a languishing economic crisis in their industry. SEO is a valid solution, but also being aware of the trends and circumstances that impact everyone in an economy can shed some light on why some periods are more fruitful than others. The key is not to get flustered and diversify your tactics to spread the risk and reward for your online campaign.

Jeffrey Smith is an active internet marketing optimization strategist, consultant and the founder of Seo Design Solutions Seo Company http://www.seodesignsolutions.com. He has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and fresh marketing strategies to individuals involved in online business.

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1
07 2008 Wednesday
23

The Web Emperor Has No Clothes

By Jerry Bader in Jerry Bader's Blog, Web Design
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If you’re in business, you’re in sales; that’s just the way it is. We are all salesmen; we all have something to sell, a product, a service, an idea, a cause, or maybe just an opinion. And if you’re in business you have a website intended to communicate the value of that which you sell.

So if you’re in the business of selling something, and your website is the vehicle you choose to communicate your sales pitch, then shouldn’t your main concern be how effectively you are communicating that message?

Communication or Analytics

Instead of concentrating on effective communication, many businesses put the emphasis on search engine statistics: how high they rank on Google, MSN, and Yahoo, with the assumption that the higher they rank, the more traffic they’ll generate, and the more traffic they generate, the more sales they’ll get. At least, that’s what we are led to believe.

Here’s the problem: almost all the rank-generating strategies are aimed at search engine spiders, not people, so you have to ask yourself, who exactly is my website communicating to, robots or human beings?

The Secret Formula Doesn’t Exist

Why are today’s business owners and executives so mesmerized by this whole search engine thing? It reminds me of the story of an infamous Hollywood movie mogul and studio head who was caught with his hand in the cookie jar. Instead of firing the guy immediately, he was retained for some time for the simple reason his movies made money; and the dirty little secret in Hollywood is that nobody really knows why some movies are hits and others are bombs. So you keep paying the guy you think is making you money, no matter what he does, because maybe he knows something you don’t.

What we have today is a new generation of business leaders who came of age with the Internet. These Internet technology geeks and boffins are the new Web-wizards and wunderkinds: the guys with the secret formula. But like the movie industry, nobody really has a foolproof search engine recipe for success, but since most of the technical stuff is ever-changing, and over most entrepreneurs and business executives heads, they buy into it; that is until somebody tells them the emperor has no clothes.

What’s A Web Entrepreneur To do?

You heard the old expression, “a little knowledge is a dangerous thing,” well it has never been so true as it applies to website marketing. The simple truth about websites is that success is based on a site’s ability to communicate a marketing message that makes sense, and is understood in an easy to digest format.

Jerry Bader is Senior Partner at MRPwebmedia, a website design firm that specializes in Web-audio and Web-video. Visit http://www.mrpwebmedia.com/ads, http://www.136words.com, and http://www.sonicpersonality.com. Contact at info@mrpwebmedia.com or telephone (905) 764-1246.

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9
07 2008 Thursday
17

Search Engines and Link Reputation: What’s Yours?

By Jeffrey Smith in Featured
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search engine spidersSince links are the fabric of the web and they allow us to move from page to page and site to site, they also play a crucial role in deciphering the context of your site when analyzed from outside sources (particularly from search engines).

Call it osmosis, link transference or what you like, the fact remains that “what other sites say about you” meaning “how they link to you” (or how you build links) matters.What percentage of inbound anchor text (the text in the link itself) variety does Google and other search engines deem as a significant percentage vs. your on page factors to assess the context of your site? Do they look at your content or your site reputation more when assessing where to rank your content?

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4
07 2008 Friday
11

(CMS) Content Management Systems, SEO and Link Building

By Jeffrey Smith in Featured
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link baitHere is a brief synopsis of integrating SEO, Link Building and a (CMS) Content Management System for optimal results. After studying the top ranking sites in multiple niches, one thing is resolute regardless of the industry.

4
07 2008 Thursday
10

Blackhat SEO: Protect Yourself by Recognizing The Bad Guys

By Bill Platt in Featured
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seoOver the years, webmasters have been told that they should want to avoid Blackhat SEO techniques in connection with their own websites. In general, I agree with this statement. But, by obtaining a deeper understanding of Blackhat search engine optimization, one could actually learn a bit about how to better his or her own positioning in the search engine results.

White Hat vs. Black Hat Search Optimization

Whitehat and Blackhat SEO is a comparison that is a take-off from the old cowboy westerns, where the good guys always wore white hats and the bad guys always wore black hats. So, in theory, we can assume that Whitehat practitioners are the good guys of SEO, and Blackhat practitioners are the bad guys of the industry.

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3
07 2008 Wednesday
9

Men (and Women) with Hats

By Robert Cerff in Featured
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search engine rankingsSEO is so easily divided into two categories, the good and the bad, the yin and the yang… the light side the dark side.  Okay so it’s not all a battle between good and evil, but the Star Wars analogy is closer to the mark.  SEO is often broken into two camps those that practice safe optimisation (White Hat) and those that prefer to break the rules for immediate results (Black Hat).Much like Darth Vader, a black hat SEO will use all possible weapons at their disposal, often sacrificing a ship (site) or two on the way to gaining victory (top ranking).  This dark side of SEO breaks the “terms of service” set out by the search engines by any means they deem necessary.  The only thought is immediate results.  Sometimes these sites may show lasting results, but this is rarely the case.

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1
07 2008 Tuesday
8

How To Create Your Own Perpetual Traffic Machine

By Titus Hoskins in SE Positioning
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se positioningThe Internet is such an unknown commodity anything is possible. One of the most intriguing questions concerns the idea of a perpetual traffic machine. Create a website and design a system of automatic programs (both interior and exterior) that delivers content and backlinks to a site that updates itself automatically and keeps growing without any help from the creator. In the process you build a flow of traffic that never stops, even if the site is abandoned or not touched for a couple of years or never again.

Is such a perpetual traffic system really possible?

Before you conjure up pictures of HAL and creepy talking computers in distant space… realize that question may carry more weight than it would seem at first glance. But is it like its predecessor, the perpetual motion machine - just more an illusion than actual fact?

For curiosity’s sake if for nothing else, the idea of a perpetual traffic machine does require further investigation. Such a system would have special interest for millions of webmasters whose main task is acquiring traffic for their sites, not to mention the potential for monetary gain a PTM (rhymes with ATM) would produce. Some credence was given to the idea recently when Tinu Abayomi-Paul, a well-known online free traffic expert, produced with the help of Marlon Sanders an info-product entitled “The Evergreen Traffic Machine.”

Tinu’s story is very interesting. Tinu had built up a whole array of sites and optimized them successfully for countless keywords in all the major search engines. She had built up a steady flow of traffic, resulting in thousands of visitors “a day” to her sites. This in itself is not that extraordinary, but that’s not the full story.

Because of a personal illness she abandoned or left alone most of her sites for over a year or more - only to discover the traffic systems she had put into place didn’t just dry up, they still kept producing tons of traffic even though the sites weren’t being updated.

The traffic was still coming. The traffic was still fresh.

Tinu basically built her perpetual traffic system around three major areas: High Profile Article Marketing, Exact Keyword Focus and Blogging/RSS Feeds. Tinu’s system proves you can create a traffic system for a year or two, but the real question is will it still produce traffic five years from now? Fifty years from now? How about a hundred years?

The real question: how long will such a system work without fresh input of unique content like the viral articles and blog posts now feeding it? This question is even more tantalizing when you consider it is now possible to create fresh content on your sites with RSS feeds, blog comments and user contributed content.

What’s more intriguing is the fact that all aspects of a website can be automated, including payment for all renewals: domain, hosting, autoresponders… as well as the collection of revenues such as affiliate commissions and advertising fees.

Are we at the stage where the Internet will be filled with these automated human-less web sites drawing traffic/visitors and slowly building and expanding on their own for eternity? Many cynics would argue this is already the case with the majority of sites on the web.

In case you like that idea and want to fully embrace this brave new automated perpetual Internet, here are a few tips to create your own eternal traffic machine:

  1. Build lists and pre-load your AR system with follow-up messages to keep visitors coming back to your site. You can rotate these messages and ask your subscribers to opt-in to different lists on related subject areas. Always ask your readers to recommend your content to others.
  2. Use social bookmark software or links so that your visitors can easily bookmark your content which brings in both new links and new traffic. Simple programs like the one offered by Addthis.com will get your visitors building your backlinks for you, bringing in fresh visitors who in turn will also bookmark your content.
  3. Write viral articles, reports and ebooks that have your backlinks in the resource boxes. Likewise, viral software programs can help bring a constant flow of traffic to your site. If your content is of a high quality and your themes universal… new sites will pick up your content and build your backlinks, creating fresh traffic. The search engines will also index these new links and your rankings will increase, bringing in more traffic.
  4. Use blogging and RSS feeds to get your content out there. You can also use these RSS feeds to bring in new fresh content to your site. Creating new content will be your main obstacle to creating perpetual traffic… you can get new content from feeds but will it be unique? Comments in your blogs could bring in unique content but if you’re not monitoring them, you must have solid software in place to fight against spam.
  5. Have “Tell a Friend” forms on all your content. This will bring new traffic to your site, which can be self-refreshing as new people discover your content.
  6. Encourage user generated content such as articles, comments, posts… you can even have a community monitoring system where your site’s members monitor this new content.
  7. Form JV alliances with webmasters in your related field. Do co-registration so that you help build each other’s lists and traffic.
  8. Likewise, if you have products to sell, create an affiliate program to get your affiliates to build your traffic for you. Affiliates are an excellent source of permanent traffic.
  9. Automate all aspects of the running and managing of your website. Set up automatic payments for your AR system, hosting, domain renewal, PPC payments… thru PayPal or credit card. Likewise, receive affiliate commissions thru PayPal or direct deposit. Many advertising programs like Google Adsense offer direct deposit.
  10. PPC Traffic - While we have mainly looked at free traffic systems, don’t forget creating a PTM is relatively easy with Pay Per Click advertising if you know what you’re doing. Target less competitive keywords to keep your costs down, tie this traffic into a good squeeze page for feeding your AR system with leads and have a good landing page that converts. You can create a system that delivers perpetual traffic and pays for itself from your affiliate commissions and advertising fees.

In summary, the argument for the existence of the PTM mainly relies upon the quality of your content or site. Is it unique enough to draw in new visitors? Does your topic have universal appeal that people never tire of? Does it solve or offer advice on a common human problem? Will or does it have a viral “word of mouth” element to it?

As we move to a more and more automated world, all the automated programs and hardware are in place for the creation of such perpetual traffic machines.

Computers, autoresponders, content management software, RSS feeds, viral marketing, direct deposit, automatic payments… and the list goes on. If we haven’t already created the perpetual traffic machine - we are getting tangibly close to doing just that.


Titus Hoskins - The author is a full-time online marketer who practices what he preaches. Get a Free Perpetual Desktop Calendar: http://www.bizwaremagic.comFree_Desktop_Calendar.htmRead a review of Tinu’s Traffic Machine here: http://www.bizwaremagic.com/evergreen_traffic_review.htm

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