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The Rise of E-Commerce in the United States
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The answer is a definite yes. When looking at POS software and checkout speed, it is easy to see why so many businesses are making the transition to a more automated system. You can improve your customer experience by reducing their wait time, allowing more control over the payment process, and making sure patrons leave […]

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When running influencer marketing campaigns, it is crucial to choose your influencers wisely. If you can find brand ambassadors with the right audiences – the ones who will resonate with your product – the ROI will be immense.  Upwards of 40% of consumers have purchased a product or service after seeing it in an influencer’s […]

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Cloud call centers are increasingly making headlines. More companies are opting to go this route and the potential benefits make it easy to see why. But many people are still hesitant to make the move. Here are three big reasons why you should consider migrating to a cloud contact center. 1. Improved Customer Experience Customer […]

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Businesses today must have an in-depth understanding of their specific audience to meet growing consumer expectations. With customers engaging in conversations across social media networks, blogs, and forums, businesses should track and monitor these conversations. This is where social media listening steps in to help. Social listening is the strategy of tracking brand mentions and […]

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How Gen Z Is Reshaping The College Years
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Content marketing is effort and resource intensive. Managing everything, from creating content to posting online and then sharing published content on various platforms, can get a little overwhelming at times. Resource and time management are the key challenges that marketers face.  Thankfully, there are a number of useful tools to help make your job a […]

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Building customer-focused content is the backbone of successful digital marketing. Many might say that it’s all about proper marketing and a stable flow of cash for sponsored ads and the like; but in reality, the customer experience is what matters the most and what makes the difference.  So-called customer-centric content is one that features valuable […]

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Stress tends to be seen as a typical part of everyday life. Many people resign themselves to stress, seeing it as a necessary evil when it comes to handling the responsibilities that life throws their way. Stress tends to be especially rampant in the workplace, where the desire to work hard and fulfill objectives can […]

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In today’s day and age, the thought of taking your business online sounds absolutely normal. After all, the general advice seems to be that if your business doesn’t have an online presence, its chances of success are much slimmer. However, if you look hard enough, plenty of bricks and mortar stores don’t have that elusive […]

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The news constantly informs us that our emails are not safe from hackers. The large scale attacks draw the attention of the media, but the truth is that hackers are at work 24/7, and numerous smaller-scale attacks are a constant threat to all email addresses. Automatic hacker programs are trolling continuously in an attempt to […]

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More and more websites are expanding in terms of distinct language and location versions. That shouldn’t come as a surprise. Localizing your website exposes your content and commerce to whole new audiences, extending your reach and revenue potential at a fraction of the cost of creating original content. But the prospect of adding languages and […]

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Companies today realize that data is the new gold, the new oil. Through increasingly powerful means — from balloons and drones, to 5G, to fiber cable and LEO (low-Earth orbit) satellites — companies are fighting to control data in order to monetize what the data can do for them. It’s what will provide them with […]

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SEO Targeting
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Deciding whether you need an in-house SEO specialist or services SEO agency is tough. Because, in the current digital world, search engine rankings can either make or break your business. Considering the competition in today’s market, it has become crucial to keep an eye on the latest SEO trends and their implementation on your website […]

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By 2021, more than 27% of internet users in the US will have an ad blocker installed. That’s more than a quarter of all internet users that you won’t be able to reach with ads. People block ads for a variety of reasons: The most prevalent one is that they’re interruptive. Internet users want a […]

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