Ask an SEO expert and they’ll swear that SEO (Search Engine Optimization) is way better than PPC (Pay-Per-Click Advertising). Turn the tables, and the PPC...
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The advantages of going big are too appealing. Big brands tend to be trusted by funding institutions and therefore get to access funding more easily. In...
It was only a few years ago that using a voice assistant was little more than an exercise in frustration. Even on the rare occasion that they actually...
Hashtag (#) – the power of this tiny symbol is significant. In the social media landscape it is like an engine to the keywords that stand like wagons queued...
These are unbelievably crazy times. It’s natural to feel overwhelmed and afraid. We wouldn’t be human otherwise. For better or worse, I always see the...
If you’re just starting a new company, you’ve no doubt been through many brainstorming sessions and thought out your business plan. You’ve accounted for things...
If you have an online presence, then the term ‘lead generation’ is likely not new for you. As the term implies, lead generation is something that...
Abandoned carts are the shortest horror stories running in the eCommerce industry. It is heartbreaking to see products being added to the cart just to get left...
Winning the SEO war is a long-term challenge. It’s not something that you can do in a week or a month. It takes at least a year to build a solid SEO strategy...
It’s not enough for consumers to know about your brand. They need to remember you when they finally make a buying decision, and for this, data visualization...