Social media has been evolving over the years and stands as one of the most effective platforms for businesses to enhance their reach. With 4.55 billion active...
Tag - social media marketing
According to Statista, the most effective digital consumer engagement tactics implemented by marketing companies in 2021, by the percentage of effectiveness...
Not sure whether you should hire a social media marketing agency or tackle everything in house? I run such an agency, so people usually expect me to say that...
Businesses can’t afford to ignore messaging apps. Aside from the continuously expanding user base, these applications offer two crucial features that...
Instagram reels is a short-form video format that allows you to post videos for up to 30 seconds. The feature allows users to add more effects, AR filters...
It is essential to embrace all free social media marketing platforms at your disposal. Social media platforms like Instagram, Facebook, Linkedin, YouTube, Tik...
As a small business owner, your time is quite scarce. You need to do many things to keep a business running, and social media tends to take a back seat...
To prosper in today’s digital environment, a social media presence is no longer an option for any business, whether massive or small. If you operate a...
One strategic decision could mean the difference between increasing e-commerce sales by 50% year-over-year, or not. And for the British clothing brand...
The past 2 years were wild indeed! For many brands, it was a very challenging time full of uncertainty. Trying to find the balance between promotion and...
There is no doubt social media marketing now plays a pivotal role in the overall success of any business. Understandably, social media analytics tools have...
Small businesses should not give up on the idea of using AI (artificial intelligence) and automation. They may seem complicated and expensive but adopting them...
Facebook continues to hold tight as one of the most popular social media platforms. With nearly 2.45 billion monthly active users, it still remains one of the...
It’s been more than ten years since I created my Facebook account. I have to admit, it took me a while to realize that Facebook would turn into a marketing...
Here’s the thing about algorithms: you never know when they’re going to be tweaked. So when Facebook announced it would be fine tuning its News Feed to focus...