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About Adriana Tica

Adriana Tica is an expert marketer and copywriter, with 10 years in the field, most of which were spent marketing tech companies. She is the CEO of Idunn, a digital marketing agency that helps clients all over the world with copywriting, social media marketing and marketing strategy. Follow her blog here: http://idunn.pro/blog.

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Sales. Lead generation. Downloads.  When we talk about copywriting and its ROI, these are the metrics that we should be looking at. Unfortunately, they don’t always say what we want to hear. So we divert our attention to vanity metrics like traffic and social shares. But this doesn’t fix the issue at hand – why […]

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SEO Targeting
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It’s been six years since Maile Ohye (Developer Programs Tech lead at Google) said that one of the biggest SEO mistakes is not being agile. In her own words: “The advantage of having an agile SEO cycle is clear. Aim to be agile.” Not clear enough for you yet? No problem! That’s what we’re here […]

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I know, it’s hard to keep up with all the changes in the SEO world. Especially if you keep reading articles by gurus who claim that ‘this small trick will help you rank instantly.’ Let me save you your money and your privacy: it won’t. Don’t give them your email address to download something with […]

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You’ve asked yourself this before, haven’t you? Whether your business is brand new or has already withstood the test of time, choosing digital marketing channels is an on-going quest. With new ones appearing every day, it’s no surprise that most business owners and marketers suffer from choice paralysis. One of the most frequent questions I […]

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We all know that the results of a Google search vary from person to person. You will rarely get the same results as your colleague, your friend or your spouse. And if you do, they will most likely be shown in a different order. So how can you optimize your content for personalized searches? Isn’t […]

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The Google Quality Rater Guidelines received a new update in late July. For SEO experts and writers, things suddenly got a bit clearer. That’s because Google shed some light on their process, as well as on what makes low quality content. Let’s dig in! What are the Google Quality Rater Guidelines? I know you’ve heard […]

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Remember the (not so good) old days when black hat SEO “experts” used to add links to your website on various directories and create spammy content that repeated the same keyword ad nauseam? Thankfully, those days are gone. Companies that are serious about their SEO avoid spammy content and keyword stuffing at all costs and […]

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SEO Targeting
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We all know that great content posted regularly is the cornerstone of any SEO strategy. But here’s the thing: it’s not enough to post random articles on random topics using random keywords. This is not a strategy. This is just something to keep you busy. Do you really need to clutter your schedule with something […]

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Content is king. If you build it, they will come. I’m sure you’ve heard this over and over again.  Sorry to let you down, but although content is king, if you don’t build it the right way, they won’t come. Throwing together words and phrases in an article will not make them come running.  It’s […]

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There are few industries more shrouded in mystery than SEO. We all know it’s not an exact science.  Any SEO ‘expert’ who tells you they know exactly how high you will rank if you use their ‘unique methods’ (and pay for them dearly, of course) is a crook. You should run as fast as you […]

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This is one of the most frequently searched, asked and debated questions in SEO content writing.  How long is long enough for a blog post? Remember the not-so-good old days when a 300-word blog post was the norm? And it had to be stuffed with keywords to ‘work’? Luckily, those days are behind us now.  […]

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SEO Targeting
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There are few digital marketing techniques more misunderstood than SEO. Sure, everyone’s heard of it. Everyone knows it’s important, no matter what industry your business is in. Most people know it stands for Search Engine Optimization. Most people also know that content plays the biggest role in how high a website ranks. But the inner […]

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I know – hiring experts costs money. What doesn’t right? This is the main objection people who DIY their websites have – “we can’t afford an expert SEO copywriter or content writer, so we’ll do it ourselves”. As you’ll see below, this is rarely a good idea. Companies that are well-staffed and have a dedicated […]

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Irrespective of what your content marketing strategy is, it will always start with keyword research. When done properly, keyword research relies heavily on user intent and is insolubly related to your business goals. Do these words seem too “big”? They shouldn’t. If your keyword research isn’t done to support your business goals, then all your […]

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B2B marketers who blog get 67% more leads than those who don’t.  47% of buyers view at least three pieces of content before even engaging with a sales rep. These are just two examples of statistics that prove content marketing and blogging are worth your time and your investment. You can check more of them […]

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