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About Adriana Tica

Adriana Tica is an expert marketer and copywriter, with 10 years in the field, most of which were spent marketing tech companies. She is the CEO of Idunn, a digital marketing agency that helps clients all over the world with copywriting, social media marketing and marketing strategy. Follow her blog here: http://idunn.pro/blog.

marketing strategy
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I’ve been a marketer for more than 10 years. I’ve worked as an employee, as a freelancer and as a consultant. And, in each of these roles, I learned a new side of creating marketing strategies. As a marketing manager in various companies, I worked with a lot of agencies, but strategy was always my […]

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Google
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There was rarely a more fitting name for a Google algorithm update. Hawk literally swooped in and took everyone’s local SEO by surprise. According to Search Engine Land, the update happened on Aug. 22. It is geared toward local searches, so it doesn’t have any impact on websites that do not try to reach local […]

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SEO Targeting
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Yes, it’s the age-old question that no one seems to really have an answer for. But I’m feeling brave today, so I’ll venture to answer it. Here’s what made me think about this again, this time harder than usual and looking for specific answers: a discussion with a client. In my digital marketing agency, we […]

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Image courtesy of (hywards) / FreeDigitalPhotos.net
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After the most recent Google algorithm update, it’s no wonder most SEO specialists are puzzled. So are most of the copywriters. Where do we go from here? Do we have any chance to get our new website to rank? How can we fight big brands or competitors who have been in the industry for years? […]

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man with magnifying glass
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Yes, it happens to the best of us. Just when we feel comfortable with the amount of organic traffic we get, we see a massive drop. And it’s bound to ruin our day. If this happened to you, too, you must know what I’m talking about. If it hasn’t, keep on reading. It’s bound to […]

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keywords
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Let me be blunt: the secret sauce of pushing your small business upward in SERPs is being realistic. Yes, you can get in the top 10 results, but only for the right keywords. This doesn’t mean you have to make compromises. On the contrary. Being realistic is what brings you results. And when I say […]

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Google
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Pull up a chair, this is a big one. This is, perhaps, the Google algorithm change with the biggest impact on both SEO writers and business owners alike. Courtesy of a brand-new study by SEMrush, we now know what truly matters when it comes to ranking higher. In order to compile this amazing report, the […]

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content_marketing
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I just read this: 89 percent of B2B companies use content marketing. Three percent say they are “highly successful” with it (source). Really? So almost everybody uses content marketing, but incredibly few see the ROI they wanted? This is extremely discouraging. As a marketer who swears by content, I was over the moon to see […]

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content-marketing
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“Content marketing vs. SEO – the best choice” “SEO and content marketing – which is best for your business?” “Should you invest in SEO or content marketing?” I’m sure you’ve seen tons of headlines like this. And I have and I decided I’ve had enough! I’ve also heard this question from a lot of my […]

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keywords
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As a digital marketer, I’m constantly seeking ways to improve my own website’s organic traffic and that of my agency’s clients. If you’re the least bit familiar with SEO, then you must have heard that Google’s algorithm updates render techniques from five years ago completely obsolete. Algorithm update after algorithm update, Google tells us that […]

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email symbol on row of colourful envelopes
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Yes, e-mail is still a cost-efficient and high-value way to deliver your marketing messages to potential and current clients. But only if you have a killer e-mail list. Did you know that your e-mail list decays roughly 22.5 percent every year? This happens because your current contacts change their e-mail addresses (especially if they are […]

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SEO Targeting
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Ah, that sought-after first page position. Everyone wants it – from the beginner blogger to the established multi-national business. When it comes to search engine optimization, there is no greater victory than having your website or blog rank high in SERPs. This is why marketers, copywriters and developers alike put so much effort into optimizing […]

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SEO Targeting
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Website and blog search engine optimization are a crucial part of digital marketing. Consequently, you’ll rarely hear marketers say they don’t really care about SEO. Still, caring isn’t always being good at it. The SEO game changes constantly and so should your SEO tactics. This is why it’s immensely puzzling to me when I still […]

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If “growth hacking” is something that you “sort of heard of,” but dismissed it quickly because you thought it’s for bigger companies, let me correct you right now. You NEED a growth hacker, irrespective of the size of your company. And no, not because it’s trendy. Because it’s the norm. Let’s see why. What is […]

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Image courtesy of (arztsamui)/ FreeDigitalPhotos.net
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In an era where most business deals are closed online, you may be tempted to believe that talking to your customers is no longer necessary. Or maybe that it’s just something that should be left to the sales departments. But if you don’t talk to your customers or end users of your website, how else […]

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