Site   Web
avatar

About Adriana Tica

Adriana Tica is an expert marketer and copywriter, with 10 years in the field, most of which were spent marketing tech companies. She is the CEO of Idunn, a digital marketing agency that helps clients all over the world with copywriting, social media marketing and marketing strategy. Follow her blog here: http://idunn.pro/blog.

avatar

Yes, it’s that time of the year again. It’s the ideal time to make plans for taking over the world, one SERP at a time. If that sounds like your plan, this guide is what you need. A quick note: this guide is not about predictions, trends and educated guesses. It’s a real guide, a […]

Read more...
SEO Targeting
avatar

Do you know what’s worse than no SEO? Bad SEO! And I’m not even talking about black hat SEO. By now, I’m sure that most marketers have sworn it off. Unfortunately, bad SEO done with good (read: white hat) intentions can also have devastating effects on your website.  Search has changed dramatically in the past […]

Read more...
avatar

Today’s article is brought to you by Idunn’s onboarding process. Most of the clients that contact us complain of this: they write, some even do it often, but they see little to no results. To be honest, this is one of my favorite dilemmas. It’s rather easy to fix. And we know that content marketing […]

Read more...
avatar

Ever dream about the awesome things you could do to promote your company if you had a nearly unlimited budget? We all do! If you find yourself envying the likes of Apple and Coca-Cola who seem to be everywhere, I have some news for you: not even they have an unlimited budget. Much like all […]

Read more...
avatar

Sales. Lead generation. Downloads.  When we talk about copywriting and its ROI, these are the metrics that we should be looking at. Unfortunately, they don’t always say what we want to hear. So we divert our attention to vanity metrics like traffic and social shares. But this doesn’t fix the issue at hand – why […]

Read more...
SEO Targeting
avatar

It’s been six years since Maile Ohye (Developer Programs Tech lead at Google) said that one of the biggest SEO mistakes is not being agile. In her own words: “The advantage of having an agile SEO cycle is clear. Aim to be agile.” Not clear enough for you yet? No problem! That’s what we’re here […]

Read more...
avatar

I know, it’s hard to keep up with all the changes in the SEO world. Especially if you keep reading articles by gurus who claim that ‘this small trick will help you rank instantly.’ Let me save you your money and your privacy: it won’t. Don’t give them your email address to download something with […]

Read more...
avatar

You’ve asked yourself this before, haven’t you? Whether your business is brand new or has already withstood the test of time, choosing digital marketing channels is an on-going quest. With new ones appearing every day, it’s no surprise that most business owners and marketers suffer from choice paralysis. One of the most frequent questions I […]

Read more...
avatar

We all know that the results of a Google search vary from person to person. You will rarely get the same results as your colleague, your friend or your spouse. And if you do, they will most likely be shown in a different order. So how can you optimize your content for personalized searches? Isn’t […]

Read more...
avatar

The Google Quality Rater Guidelines received a new update in late July. For SEO experts and writers, things suddenly got a bit clearer. That’s because Google shed some light on their process, as well as on what makes low quality content. Let’s dig in! What are the Google Quality Rater Guidelines? I know you’ve heard […]

Read more...
avatar

Remember the (not so good) old days when black hat SEO “experts” used to add links to your website on various directories and create spammy content that repeated the same keyword ad nauseam? Thankfully, those days are gone. Companies that are serious about their SEO avoid spammy content and keyword stuffing at all costs and […]

Read more...
SEO Targeting
avatar

We all know that great content posted regularly is the cornerstone of any SEO strategy. But here’s the thing: it’s not enough to post random articles on random topics using random keywords. This is not a strategy. This is just something to keep you busy. Do you really need to clutter your schedule with something […]

Read more...
avatar

Content is king. If you build it, they will come. I’m sure you’ve heard this over and over again. Sorry to let you down, but although content is king, if you don’t build it the right way, they won’t come. Throwing together words and phrases in an article will not make them come running.  It’s […]

Read more...
avatar

There are few industries more shrouded in mystery than SEO. We all know it’s not an exact science.  Any SEO ‘expert’ who tells you they know exactly how high you will rank if you use their ‘unique methods’ (and pay for them dearly, of course) is a crook. You should run as fast as you […]

Read more...
avatar

This is one of the most frequently searched, asked and debated questions in SEO content writing.  How long is long enough for a blog post? Remember the not-so-good old days when a 300-word blog post was the norm? And it had to be stuffed with keywords to ‘work’? Luckily, those days are behind us now.  […]

Read more...
css.php