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About Adriana Tica

Adriana Tica is an expert marketer and copywriter, with 10 years in the field, most of which were spent marketing tech companies. She is the CEO of Idunn, a digital marketing agency that helps clients all over the world with copywriting, social media marketing and marketing strategy. Follow her blog here: http://idunn.pro/blog.

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SEO. Search Engine Optimization. Utter these words and you will hear all about traffic reports, traffic sources, traffic increases and so on. And that is great. We all love traffic and we all go to extensive efforts to get more of it. Organically, if possible. But (and this is one big BUT) traffic alone doesn’t […]

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SEO Targeting
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I’ve said it before: content marketing and SEO go hand in hand. No, you don’t have to choose. No, you don’t have to prioritize. No, you don’t have to separate them. They’re like cheese on pizza: good separately, excellent together. But (there’s always a “but”) you also have to master them both to get great […]

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Here’s a situation that I’m sure everyone can resonate with: you have a small budget, but big dreams. Does this sound like you? If so, read on. My agency receives requests for strategy creation or implementation on a minimal budget on a daily basis. Luckily, we love challenges and we’ve become experts at achieving a […]

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Last year, the SEO and copywriting communities, along with business owners who rely heavily on their optimized websites were on their toes waiting for the next Google search algorithm to kill their hard work. Of course, this never happened. Despite the numerous algorithm changes of last year, the websites that really cared for bringing valuable […]

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I’m guessing that by now everyone has heard the big news, right? If not, here’s the gist of it: Facebook will decrease the organic reach of Facebook pages even more. Yes, it’s happening. In Mark Zuckerberg’s own words, Facebook is designed “to help people stay connected and bring us closer together with the people that […]

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In my early days as a marketer, I used to dream about having an unlimited budget to implement all my ideas. OK, let me be honest: I still do that sometimes. I do it for my own digital marketing agency, Idunn, as well as for clients whose businesses I truly believe in. But unlimited budgets […]

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No, this is not a post about SEO predictions for 2018. This is a guide based on strategies that are already working and that will work even better throughout this year. If you’re a regular on SiteProNews and you’ve already read some of my articles, then you must know that the SEO game is changing […]

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I don’t know about you, but I strongly believe that each New Year is a new opportunity to do something amazing. And I’m not talking about New Year’s resolutions (they’re too easy to break – we all know it). I’m talking about a fresh, clean slate. About that moment when you sit down with your […]

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Seventy-nine percent of American Internet users are on Facebook. And they represent just a small part of the 2.07 billion monthly active users worldwide. Year after year, Facebook reports an increased number of users and increased revenue from ads. And that’s perfectly normal given that 93 percent of marketers use Facebook ads regularly. Yes, you […]

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Today’s marketers (especially the social media kind) have to be data geeks. With the amount of information we have to filter, categorize and organize every day, there’s no way to have any kind of success without tools that turn big data into relevant bits of knowledge. So we rely on automation, analytics, listening tools and […]

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Deck the halls and start promoting. It’s not just retailers that pull out Christmas decorations in December (or even before). It’s literally everybody. And even if your decorations are only virtual, it doesn’t mean they should be less fabulous. Or less profitable (although your profit may not come right away – see below). I don’t […]

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SEO Targeting
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SEMrush used its incredible machine learning algorithm to find out the top organic search ranking factors. You know, the age-old question that no one can really say they have the answer to. They analyzed 600,000 keywords to come up with these 17 factors. The results are not entirely surprising. We knew about most of them. […]

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We have witnessed something amazing in recent years: people have begun to value content marketing and invest in. I mean really value it. This is clearly reflected by the increase of the cost of copywriting services and by the prevalence of good content. I’m so happy to see that people have moved away from spammy, […]

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We’ve been waiting for this for quite a while, haven’t we? That moment when we can say that we know for sure what Google bots like about our website and what they don’t like. Well, the following metrics aren’t exactly coming from Google, but close enough. The Moz experts think they have unveiled the mystery. […]

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On Oct. 18, Facebook began the roll out of the Explore feed. It caused a bit of panic at first because some people thought that posts by pages would not appear in the news feed (unless pages paid for ads, of course). A Slovakian journalist reported major drops in the organic reach of several media […]

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