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About Adriana Tica

Adriana Tica is an expert marketer and copywriter, with 10 years in the field, most of which were spent marketing tech companies. She is the CEO of Idunn, a digital marketing agency that helps clients all over the world with copywriting, social media marketing and marketing strategy. Follow her blog here: http://idunn.pro/blog.

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I know – hiring experts costs money. What doesn’t right? This is the main objection people who DIY their websites have – “we can’t afford an expert SEO copywriter or content writer, so we’ll do it ourselves”. As you’ll see below, this is rarely a good idea. Companies that are well-staffed and have a dedicated […]

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Irrespective of what your content marketing strategy is, it will always start with keyword research. When done properly, keyword research relies heavily on user intent and is insolubly related to your business goals. Do these words seem too “big”? They shouldn’t. If your keyword research isn’t done to support your business goals, then all your […]

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B2B marketers who blog get 67% more leads than those who don’t.  47% of buyers view at least three pieces of content before even engaging with a sales rep. These are just two examples of statistics that prove content marketing and blogging are worth your time and your investment. You can check more of them […]

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When you say SEO, you automatically think of keywords. Almost every client that contacts my agency, Idunn, to help them with SEO content writing has a huge list of keywords that they want to rank for. But there are two big problems with such lists: they are usually both useless and nearly impossible to rank […]

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It’s been more than ten years since I created my Facebook account. I have to admit, it took me a while to realize that Facebook would turn into a marketing platform, as well, not just one where you “hang out” with friends. Oh, how the times have changed. Right now, we can’t imagine a complete […]

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SEO Targeting
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Let me start by saying that there is no perfect website. Not from an SEO point of view and not from any other point of view. I’m willing to bet that even the “big” ones have a few skeletons in their HTML code, a typo in their content or a few 404s. After all, if […]

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This is quite a tall order, right? How can you possibly make sure that your SEO content is loved by both search engines and human readers?  Oftentimes, people make a clear difference between their sales pages and their SEO-friendly content. But it shouldn’t be this way. With the right SEO copywriters in your corner, you […]

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Despite all its benefits, SEO has one big shortcoming: it takes time. Time for new pages to index, time to write them, time to analyze results and competitors. However, there is one ranking factor you can really take advantage of and control. The Hummingbird Google update made content the star of every SEO strategy. This […]

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SEO. Search Engine Optimization. Utter these words and you will hear all about traffic reports, traffic sources, traffic increases and so on. And that is great. We all love traffic and we all go to extensive efforts to get more of it. Organically, if possible. But (and this is one big BUT) traffic alone doesn’t […]

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SEO Targeting
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I’ve said it before: content marketing and SEO go hand in hand. No, you don’t have to choose. No, you don’t have to prioritize. No, you don’t have to separate them. They’re like cheese on pizza: good separately, excellent together. But (there’s always a “but”) you also have to master them both to get great […]

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Here’s a situation that I’m sure everyone can resonate with: you have a small budget, but big dreams. Does this sound like you? If so, read on. My agency receives requests for strategy creation or implementation on a minimal budget on a daily basis. Luckily, we love challenges and we’ve become experts at achieving a […]

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Last year, the SEO and copywriting communities, along with business owners who rely heavily on their optimized websites were on their toes waiting for the next Google search algorithm to kill their hard work. Of course, this never happened. Despite the numerous algorithm changes of last year, the websites that really cared for bringing valuable […]

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I’m guessing that by now everyone has heard the big news, right? If not, here’s the gist of it: Facebook will decrease the organic reach of Facebook pages even more. Yes, it’s happening. In Mark Zuckerberg’s own words, Facebook is designed “to help people stay connected and bring us closer together with the people that […]

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In my early days as a marketer, I used to dream about having an unlimited budget to implement all my ideas. OK, let me be honest: I still do that sometimes. I do it for my own digital marketing agency, Idunn, as well as for clients whose businesses I truly believe in. But unlimited budgets […]

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No, this is not a post about SEO predictions for 2018. This is a guide based on strategies that are already working and that will work even better throughout this year. If you’re a regular on SiteProNews and you’ve already read some of my articles, then you must know that the SEO game is changing […]

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