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About Adriana Tica

Adriana Tica is an expert marketer and copywriter, with 10 years in the field, most of which were spent marketing tech companies. She is the CEO of Idunn, a digital marketing agency that helps clients all over the world with copywriting, social media marketing and marketing strategy. Follow her blog here: http://idunn.pro/blog.

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We’ve been waiting for this for quite a while, haven’t we? That moment when we can say that we know for sure what Google bots like about our website and what they don’t like. Well, the following metrics aren’t exactly coming from Google, but close enough. The Moz experts think they have unveiled the mystery. […]

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On Oct. 18, Facebook began the roll out of the Explore feed. It caused a bit of panic at first because some people thought that posts by pages would not appear in the news feed (unless pages paid for ads, of course). A Slovakian journalist reported major drops in the organic reach of several media […]

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When you speak of landing page optimization, you generally refer to getting more conversions through it. And that’s perfectly understandable. After all, this is what a landing page should do – convert readers into paying customers. Plus, since most landing pages are part of sales funnels that usually start with PPC ads, why bother with […]

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SEO Targeting
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As a start-up owner, you have a lot on your mind. Bootstrapping is never easy. At the digital marketing agency I run, I talk to overworked start-up owners every day. And they all know about SEO and its importance. But very few of them have the time or the resources to allocate to optimizing their […]

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Unlike PPC ads, organic traffic is the gift that keeps on giving. When you diminish your PPC budget, your traffic goes away. When it comes to SEO and content marketing, though, things are much better. Sure, a website that’s updated infrequently won’t get you too far. But once you’ve gained a solid domain authority and […]

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If you’re in marketing, then you already know SEO can get quite murky. Things can change overnight, with no warning. And, sometimes, these changes mean you have to go back to basics, change, delete, re-write and so on. The latest Google update, Hawk, affected local businesses. But no one can say what the next one […]

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5 Tips to Rock Your Local Business
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The average e-mail open rate is slightly above 20 percent. Of course, it varies from industry to industry – with some going as low as 15 percent. You may be tempted to think that, if your numbers are within these margins, your e-mail campaigns are doing well. And that’s true. But why not strive for […]

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Did you know that eight out of 10 people never get past the headline? That’s right – only two out of 10 people will actually read your entire blog post or article. Shocking? Well, not if you think about it. People get bombarded with thousands of articles, blog posts and ads every day – and […]

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I’ve been a marketer for more than 10 years. I’ve worked as an employee, as a freelancer and as a consultant. And, in each of these roles, I learned a new side of creating marketing strategies. As a marketing manager in various companies, I worked with a lot of agencies, but strategy was always my […]

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There was rarely a more fitting name for a Google algorithm update. Hawk literally swooped in and took everyone’s local SEO by surprise. According to Search Engine Land, the update happened on Aug. 22. It is geared toward local searches, so it doesn’t have any impact on websites that do not try to reach local […]

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SEO Targeting
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Yes, it’s the age-old question that no one seems to really have an answer for. But I’m feeling brave today, so I’ll venture to answer it. Here’s what made me think about this again, this time harder than usual and looking for specific answers: a discussion with a client. In my digital marketing agency, we […]

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After the most recent Google algorithm update, it’s no wonder most SEO specialists are puzzled. So are most of the copywriters. Where do we go from here? Do we have any chance to get our new website to rank? How can we fight big brands or competitors who have been in the industry for years? […]

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man with magnifying glass
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Yes, it happens to the best of us. Just when we feel comfortable with the amount of organic traffic we get, we see a massive drop. And it’s bound to ruin our day. If this happened to you, too, you must know what I’m talking about. If it hasn’t, keep on reading. It’s bound to […]

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Let me be blunt: the secret sauce of pushing your small business upward in SERPs is being realistic. Yes, you can get in the top 10 results, but only for the right keywords. This doesn’t mean you have to make compromises. On the contrary. Being realistic is what brings you results. And when I say […]

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