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About Adriana Tica

Adriana Tica is an expert marketer and copywriter, with 10 years in the field, most of which were spent marketing tech companies. She is the CEO of Idunn, a digital marketing agency that helps clients all over the world with copywriting, social media marketing and marketing strategy. Follow her blog here: http://idunn.pro/blog.

Google
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Pull up a chair, this is a big one. This is, perhaps, the Google algorithm change with the biggest impact on both SEO writers and business owners alike. Courtesy of a brand-new study by SEMrush, we now know what truly matters when it comes to ranking higher. In order to compile this amazing report, the […]

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content_marketing
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I just read this: 89 percent of B2B companies use content marketing. Three percent say they are “highly successful” with it (source). Really? So almost everybody uses content marketing, but incredibly few see the ROI they wanted? This is extremely discouraging. As a marketer who swears by content, I was over the moon to see […]

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content-marketing
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“Content marketing vs. SEO – the best choice” “SEO and content marketing – which is best for your business?” “Should you invest in SEO or content marketing?” I’m sure you’ve seen tons of headlines like this. And I have and I decided I’ve had enough! I’ve also heard this question from a lot of my […]

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keywords
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As a digital marketer, I’m constantly seeking ways to improve my own website’s organic traffic and that of my agency’s clients. If you’re the least bit familiar with SEO, then you must have heard that Google’s algorithm updates render techniques from five years ago completely obsolete. Algorithm update after algorithm update, Google tells us that […]

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Yes, e-mail is still a cost-efficient and high-value way to deliver your marketing messages to potential and current clients. But only if you have a killer e-mail list. Did you know that your e-mail list decays roughly 22.5 percent every year? This happens because your current contacts change their e-mail addresses (especially if they are […]

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SEO Targeting
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Ah, that sought-after first page position. Everyone wants it – from the beginner blogger to the established multi-national business. When it comes to search engine optimization, there is no greater victory than having your website or blog rank high in SERPs. This is why marketers, copywriters and developers alike put so much effort into optimizing […]

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SEO Targeting
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Website and blog search engine optimization are a crucial part of digital marketing. Consequently, you’ll rarely hear marketers say they don’t really care about SEO. Still, caring isn’t always being good at it. The SEO game changes constantly and so should your SEO tactics. This is why it’s immensely puzzling to me when I still […]

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If “growth hacking” is something that you “sort of heard of,” but dismissed it quickly because you thought it’s for bigger companies, let me correct you right now. You NEED a growth hacker, irrespective of the size of your company. And no, not because it’s trendy. Because it’s the norm. Let’s see why. What is […]

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Image courtesy of (arztsamui)/ FreeDigitalPhotos.net
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In an era where most business deals are closed online, you may be tempted to believe that talking to your customers is no longer necessary. Or maybe that it’s just something that should be left to the sales departments. But if you don’t talk to your customers or end users of your website, how else […]

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Image courtesy of (hywards) / FreeDigitalPhotos.net
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Many business owners know that value of SEO for driving organic traffic. However, with all the Google algorithm changes, it’s understandable why most people feel at a loss about what works and what doesn’t. Today’s organic reach is not just determined by the keywords you stuff your copy with and the number of links you […]

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Image courtesy of (Stuart Miles)/ FreeDigitalPhotos.net
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It looks like you’re doing everything right: you get a decent amount of traffic from social media, PPC ads, e-mail marketing and so on. Still, very few of the people who visit your website turn into paying customers. So, what gives? Across industries, the average conversion rate is 2.35 percent. This means that you should […]

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content-marketing
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Remember when you had a “presentation” site that you never, ever changed and everything was good because you had chosen the right colors and you had a catchy headline? This was probably around 10 years ago, because, oh, how the times have changed. If you want to up your content marketing game today, it’s no […]

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Instagram
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The temptation is great, I know. You see unknown people who got Instagram fame (and a fortune) in the blink of an eye. There are Instagram celebs that have millions of followers and, in the meantime, you can’t get past the 1k mark. Couple that with the fact that you can easily buy 20k followers […]

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marketing strategy
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I’ve heard plenty of local businesses from all over the world say that they don’t need social media marketing. They rely on word-of-mouth and it’s working for them. Here’s what these local business owners are missing out on: There are 2.2 billion active social media users all over the world. 97 percent of consumers between […]

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content-marketing
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I know that 300-plus may seem like a large number but, when for the past 10 years, if you’ve worked for a couple of agencies, a few “regular” companies and then started your own digital marketing agency, it’s really not that much. Today’s topic was supposed to be something entirely different. But I spent the […]

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