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About Shane Barker

Shane Barker is a digital marketing consultant that specializes in sales funnels, targeted traffic and website conversions. He has consulted with Fortune 500 companies, Influencers with digital products, and a number of A-List celebrities.

5 of the Most Important Stages in the Content Marketing Process
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Influencer marketing has gone from strength to strength since it was first used.  Yes, there have been some speed breakers along the way, ranging from massive execution fails to misfit influencers. But, that’s just teething troubles for the relatively-new marketing tactic. On the whole, the journey of influencer marketing has been nothing short of stupendous. […]

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The number of active social media users around the world as of April 2020 is 3.81 billion. That’s why most businesses consider social media a key part of their marketing strategies. In fact, 73% of marketers consider social media marketing effective. With this kind of competition, how can your small business stand out on social […]

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9 Important Content Marketing KPIs That Can Predict the Success of Your Campaign
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If you’ve ever been on social media, you have probably noticed the growing dominance of visual content across various platforms. Although written content continues to be valuable, text coupled with strong visuals is gradually taking the front seat. Have you ever wondered why? In an era of content overload, users want content that’s appealing and […]

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The Pros and Cons of Using Influencer Marketing for Your Brand
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Social media is a great platform for brands to connect with their audiences and drive sales, revenue, and success. However, metrics such as the number of shares, likes, and views aren’t sufficient to measure your brand’s success. So what should you do? To understand how well you’re promoting your brand on social media, you should […]

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Customer service experience is one of the major factors that influence people’s buying behavior and loyalty toward a brand. In fact, a Zendesk study found that a good customer service experience would compel 62% of B2B customers and 42% of B2C customers to buy more from a brand. So by providing good customer service, you […]

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Instagram has over 1 billion monthly active users and is one of the biggest social media platforms. The interactive and engaging nature of the app makes it even more interesting for users. This is perhaps the reason why more than 500 million people watch Stories on it daily.  Instagram has become a popular social media […]

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When done correctly, content marketing can generate amazing results for your brand. It’s a cost-effective strategy which can help your brand gain visibility, expand your reach, and increase awareness. In the case of B2B brands, 72% of marketers reported an increase in leads, and 51% of marketers reported an increase in sales with the help […]

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The success or failure of your SEO strategy largely depends on the keywords you choose. Keywords have a very important role to play in deciding your search engine rankings. The problem is that all of your competitors are also likely to focus on the same keywords. And chances are, some of them might already be […]

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Mobile devices
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Application development is a long and complex process that takes months and even years to complete. And, even after completion, an app needs to be debugged and updated regularly to keep it running smoothly. And, that too, without causing any interruptions to your app users. While you can’t exactly cut out any of the steps […]

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SEO Targeting
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Most businesses understand the concept of SEO and the value it brings. However, building a complete SEO strategy from scratch is no easy task. With the changing digital landscape, you need to modify your SEO strategy according to the latest developments.  You need to organize your website’s content and help Google understand what the user […]

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Instagram started as a social media platform to share your memories. Over the years, its potential has also been recognized by businesses. Instagram has more than 500 million active users everyday, and 80% of accounts follow at least one business on it. Those are some interesting numbers, aren’t they?  The message is clear — if […]

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With so many businesses being launched everyday, how can you ensure that yours stands out? If your business has a good, first page ranking in search engine results, what can you do to stay on top?   Studies show that on desktops, the top-ranking page in Google search results has a conversion rate of almost […]

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