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About Shane Barker

Shane Barker is a digital marketing consultant that specializes in sales funnels, targeted traffic and website conversions. He has consulted with Fortune 500 companies, Influencers with digital products, and a number of A-List celebrities.

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Customer service experience is one of the major factors that influence people’s buying behavior and loyalty toward a brand. In fact, a Zendesk study found that a good customer service experience would compel 62% of B2B customers and 42% of B2C customers to buy more from a brand. So by providing good customer service, you […]

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Instagram has over 1 billion monthly active users and is one of the biggest social media platforms. The interactive and engaging nature of the app makes it even more interesting for users. This is perhaps the reason why more than 500 million people watch Stories on it daily.  Instagram has become a popular social media […]

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When done correctly, content marketing can generate amazing results for your brand. It’s a cost-effective strategy which can help your brand gain visibility, expand your reach, and increase awareness. In the case of B2B brands, 72% of marketers reported an increase in leads, and 51% of marketers reported an increase in sales with the help […]

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The success or failure of your SEO strategy largely depends on the keywords you choose. Keywords have a very important role to play in deciding your search engine rankings. The problem is that all of your competitors are also likely to focus on the same keywords. And chances are, some of them might already be […]

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Mobile devices
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Application development is a long and complex process that takes months and even years to complete. And, even after completion, an app needs to be debugged and updated regularly to keep it running smoothly. And, that too, without causing any interruptions to your app users. While you can’t exactly cut out any of the steps […]

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SEO Targeting
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Most businesses understand the concept of SEO and the value it brings. However, building a complete SEO strategy from scratch is no easy task. With the changing digital landscape, you need to modify your SEO strategy according to the latest developments.  You need to organize your website’s content and help Google understand what the user […]

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Instagram started as a social media platform to share your memories. Over the years, its potential has also been recognized by businesses. Instagram has more than 500 million active users everyday, and 80% of accounts follow at least one business on it. Those are some interesting numbers, aren’t they?  The message is clear — if […]

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Did you know that micro-influencers deliver a 60% higher engagement rate than influencers who have larger audiences? Furthermore,the engagement generated is 6.7X more effective as well. No wonder, micro-influencers are the talk of the town these days.  However, finding an ideal micro-influencer can be quite difficult because of reasons such as: There may be very […]

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With so many businesses being launched everyday, how can you ensure that yours stands out? If your business has a good, first page ranking in search engine results, what can you do to stay on top?   Studies show that on desktops, the top-ranking page in Google search results has a conversion rate of almost […]

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Ecommerce has been growing rapidly in the past decade. With the popularity of the internet and better transportation and logistics, ecommerce has allowed businesses to reach all corners of the world. In fact, ecommerce retail sales are forecasted to grow up to $4.058 billion by 2020. That’s almost 3x more growth than in 2015 and […]

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The Complete Guide on How to Build Successful Sales Funnels
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Do you ever feel like your advertising budget isn’t earning you the results you were expecting? You’re not alone. If you’re not being cautious of optimization tactics, or you’re not familiar with PPC best practices, it’s easy to blow your budget and overspend on unqualified clicks. The investments you make into advertising impact your entire […]

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Is Influencer Marketing the Future of Marketing?
30 Proven Ideas to Increase eCommerce Conversion
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Robert Cialdini wrote a book on marketing in 1984 in which he explained the six key principles of persuasion. Despite having been written three decades ago, the persuasion concept found in the book still holds true today. The concept can be applied to social media in marketing products or services. Persuasion also is great for keeping […]

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