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How to Structure Your Digital Marketing Team
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When done correctly, content marketing can generate amazing results for your brand. It’s a cost-effective strategy which can help your brand gain visibility, expand your reach, and increase awareness. In the case of B2B brands, 72% of marketers reported an increase in leads, and 51% of marketers reported an increase in sales with the help […]

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All the marketing talk these days is about social media. But research shows old-fashioned email is still far more effective than social media in attracting customers to your business online. Email marketing is simply using the tools of email in order to deliver advertising messages to a selected group of the target audience. A recent study by predictive […]

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Traditionally a blogging platform, WordPress is now highly popular for all types of sites, from portfolio showcases to B2B lead capture to ecommerce sales.  It’s easy to see the attraction – after all, it’s easy to get started on WordPress. The platform is highly customizable and flexible, it integrates with pretty much everything, and it’s […]

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If you are operating your business online, then you must have in-depth knowledge about the essential security measures and standards. This is critically important to protect your business against several cyber-attacks, threats, and vulnerabilities over the internet.  Among all of the security measures and standards, the two are at the top of the list. One […]

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Have you ever experienced visiting a website that redirects you to a landing page specific to your current location? Have you asked yourself how they do it? This is made possible through a technique known as IP geolocation. In its most basic form, the technology offers the ability to identify the geographical position of a […]

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We live in what is probably the most interesting era of human history so far. The 21st century has given us so much already in less than two decades. Let’s think about it for a moment. Two decades ago, for an average human, the idea of being able to lie down on their bed, take a […]

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Algorithmic Trading
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Also known as automated trading, algorithmic trading has been used in the past decade by a number of trading companies, brokers, and individual investors. Over the past few years, a lot has been said and written about algorithmic trading. While there are many video and text-based guides about it online, there is isn’t just one […]

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Global 5G Adoption to Take Off in 2021
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Ever since the internet bubble burst in 1991, the technology and IT world have never been the same. Internet or the World Wide Web drove investments, innovation, and brought in a volume of opportunities for businesses who chose to take the risk and persevere. Arguably cloud technology, a derivative or extension of the internet, is […]

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Writing content today does not end with keyword stuffing. You need to write both for readers and search engines, focusing on the content quality first of all. SEO copywriting is an art. It is the art of writing content in such a way that it would appeal to people and search engine algorithms. So, how […]

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A big percentage of the U.S. population, over 70 million to be exact, is reported to be in the Generation X bracket. These are folks born between 1995 and 2015. Commonly referred to as the most diverse generation, they will make up to 40% of consumers by 2020. Born somewhere between 1981 and 2000, Millennials […]

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How to Use Subliminal Messages in Ads
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How effective is your marketing strategy? We bet it could use a few improvements. In the 21st century, SMB’s marketing teams have grown substantially. Trying to outrun the competition while luring in the best customers has turned into a race of life and death. If you don’t stay on top of your game, the competition […]

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Until relatively recently, specialised business and industry software required specialised hardware to run with the security, reliability, and efficiency that businesses require. Advances in hardware and operating systems have changed all that in recent years, and now the most cost-effective – and useful – way for many businesses to solve their tech solutions is with […]

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