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When we optimise websites for SEO, we structure layouts and content in ways that satisfy Google’s algorithms, but what about user experience? In fact, user experience is very important for SEO, because Google and other search engines rely on a variety of metrics that measure UX when determining a page’s value. In other words, when […]

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Hashtag marketing has been huge with the popularity of social media which means that many business owners are already profiting from it and you will need to put in extra effort to succeed in this. Here is how hashtag marketing can be used as a way to increase conversion rate. 1. Work on Your Organic […]

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Study Reveals the Most Popular Unicorn Brands
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The number of websites tends to increase with each passing year. As 2020 begins, there are many bloggers and business people who are rolling out their websites. These beginners need to understand that there is so much that goes into designing a website.  Since users have a wide array of websites to choose from, you […]

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If you want to succeed in business and remain relevant, consistent content creation is vital. However, for your content to be of any benefit to your business, it needs an audience, and the only way to get that is to create good quality content on a consistent basis and to promote it.  So, to get […]

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Data Theft: Protecting Your Data from Physical Theft
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Onboarding has long been seen as a big internal checklist that needs to be completed. The importance of tasks and checklists can be denied, but employee onboarding and offboarding has grown to so much more.  Research shows that a whopping 88 percent of businesses do not do a good job of onboarding new employees.  We […]

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It cannot be denied that videos are part of a way of life today. That is why the usage of videos is also important in educational learning. For example, students are consuming vast amounts of videos in their spare time to learn various skills. That is why educators also need to implement educational videos in […]

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Search engine optimization or SEO is a system to improve the visibility of your website on search engines for visitors via natural or organic sources without the intervention of paid advertising. To take advantage of this system, you will need to understand how a website is viewed by an automated web crawler dispatched by popular […]

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Most companies have experienced at least one instance of check theft, in which a bad actor washed a legitimate check and cashed it. Cases of check theft dipped in the early 2010s as companies and banks shored up their security. But according to the Association for Financial Professionals’ “Payments Fraud and Control Survey Report”, 82% […]

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What do General Electric, Expedia, Coca-Cola, and Pinterest all have in common? Each company has gone through a major office relocation.  Whether your business is big or small, and whether you’re moving to a new city or just across town, changing office spaces comes with both significant benefits and challenging disruptions.  Businesses that include employees […]

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Data Analytics in Healthcare
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Expanding your company’s digital presence requires a firm understanding of search engine optimization (SEO), but this area of digital marketing is a game where the rules constantly change. Navigating the Google Search algorithm can be incredibly difficult; the only constant aspect of Google’s algorithms is that they are always changing.  To keep your SEO strategy […]

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If you want to get into the world of eCommerce but you’re on a shoestring budget, you may be wondering if it’s possible to start a cheap online business and actually generate profits and revenue. The fact of the matter is that you can start a profitable business online with relatively little money, but you […]

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Artificial intelligence has influenced diverse fields of business. One of them is marketing. New, AI-driven tools like machine learning, business intelligence, and data science can be highly beneficial for companies operating in marketing. To take full advantage of new technologies, first, we have to obtain a basic knowledge of how they actually work. AI – […]

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