Introduction I’m part of the early team at a startup as one of the first employees hired by the founder. I often get asked if I started the business, or if the...
Archive - April 2023
Achieving high conversion rates through conversion rate optimization (CRO) requires a combination of creativity, hard work, and extensive experimentation. It...
Attracting reliable and high-quality market research participants is key to the success of any study. To make sure you find the best candidates for your...
The Evolution of Modern Business The old norms of business are out the window; employee satisfaction has replaced the old idea that we should meet every demand...
As a leader, picking your head up out of the day-to-day to set high level goals is critical for moving your business or team forward. However, the act of...
Recent years have seen a boom in the number of eCommerce companies doing business. And while there is plenty of room for all of them to thrive, only the ones...
Bearing with customers can be, at times, like walking through a valley full of thorns. This has been proven to be even more challenging during the Corona-virus...
Backlinks are an integral part of SEO, and every marketer must work on building them. Search engines like Google use links to figure out how relevant a page...
Press Release
Is Your Phone Reading Your Mind?
One Third of Canadians (33%) have ever noticed an ad on their devices of something they recently spoke about or saw on TV (but hadn’t searched for), according...
There is no industry that didn’t see radical change amid the pandemic. Small businesses entering the market these days are being held to the standards created...
Technology has been transforming gaming for many years. We see new tech and new ways of playing coming out every year, taking games to the next level and...
Agile software development is a software project management style that prioritises humans and relationships, working software, customer collaboration, and...
Google Analytics 4 (GA4) is a powerful tool that provides valuable insights into user behavior on your website or app. One of its key features is the ability...
While it is generally not advisable for business leaders to have their heads in the cloud, I do tell them to migrate their data there. Cloud computing has been...
In recent years, artificial intelligence (AI) has made significant strides, transforming the way we live, work, and interact with one another. As AI continues...